Business Analytics Consultant - Marketing & Customer Analytics

PNC Bank•Pittsburgh, VA

1d•Onsite

About The Position

The Business Analytics Consultant on PNC’s Customer Interaction Management Strategy & Analytics team will play a supporting role in accelerating profitable marketing growth by developing, applying, and scaling next-best-everything decisioning optimizations. The role leverages customer behavior, marketing performance, and business data to identify opportunities, quantify impact, and deliver analyses that drive business outcomes in partnership with stakeholders across the organization. The Business Analytics Consultant will generate key data frames and data sets that inform decision inputs, including algorithm refinement, value frameworks, propensity models, constraints, and business rules and campaign performance.

Requirements

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
Analytical Thinking
Business Intelligence (BI)
Concept Development
Data-Driven Decision Making
Data Integration
Market Research
Performance Metrics
Qualitative Research
Strategic Planning
Analytical Thinking
Business Acumen
Business Analytics
Consulting
Decision Making and Critical Thinking
Effective Communications
Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Bachelors
No Required Certification(s)
No Required License(s)

Nice To Haves

2+ years of experience in marketing, customer, or decision analytics (preferably in financial services), with demonstrated strong results orientation, and/or indicate progress tackling complex problems–Pegasystems CDH experience is advantageous.
Success in this role requires strong analytical skills, a self-starter mentality, and a relentless focus on leveraging data and insights to quickly answer key business questions.
Focuses on achieving significant business results rather than seeking unwarranted perfection. They proactively recognize and communicate obstacles, and succinctly convey analytical insights to highlight business and customer implications.

Responsibilities

Leverages analytical tools to provide business and technical expertise for the analytics process, tools and applications for a business function or business unit to create data driven solutions.
Recommending appropriate performance measures to be produced including lifts, efficiencies, confidence intervals, and other statistical metrics.
Analyzing and processing data, building and maintaining models and report templates, and developing dynamic, data-driven solutions.
Providing business clients with detailed, actionable reports documenting the findings from, data processing, and data analysis.
Consulting on using business intelligence data for predictive analytics and facilitating implementation of new tools and data marts.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.