Business Analytics Consultant - Marketing & Customer Analytics
About The Position
The Business Analytics Consultant on PNC’s Customer Interaction Management Strategy & Analytics team will play a supporting role in accelerating profitable marketing growth by developing, applying, and scaling next-best-everything decisioning optimizations. The role leverages customer behavior, marketing performance, and business data to identify opportunities, quantify impact, and deliver analyses that drive business outcomes in partnership with stakeholders across the organization. The Business Analytics Consultant will generate key data frames and data sets that inform decision inputs, including algorithm refinement, value frameworks, propensity models, constraints, and business rules and campaign performance.
Requirements
- 2+ years of experience in marketing, customer, or decision analytics (preferably in financial services), with demonstrated strong results orientation, and/or indicate progress tackling complex problems–Pegasystems CDH experience is advantageous.
- Success in this role requires strong analytical skills, a self-starter mentality, and a relentless focus on leveraging data and insights to quickly answer key business questions.
- Focuses on achieving significant business results rather than seeking unwarranted perfection. They proactively recognize and communicate obstacles, and succinctly convey analytical insights to highlight business and customer implications.
- Bachelors
- Analytical Thinking
- Business Intelligence (BI)
- Concept Development
- Data-Driven Decision Making
- Data Integration
- Market Research
- Performance Metrics
- Qualitative Research
- Strategic Planning
- Business Acumen
- Business Analytics
- Consulting
- Decision Making and Critical Thinking
- Effective Communications
- University / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Nice To Haves
- Pegasystems CDH experience is advantageous.
Responsibilities
- Leverages analytical tools to provide business and technical expertise for the analytics process, tools and applications for a business function or business unit to create data driven solutions.
- Recommending appropriate performance measures to be produced including lifts, efficiencies, confidence intervals, and other statistical metrics.
- Analyzing and processing data, building and maintaining models and report templates, and developing dynamic, data-driven solutions.
- Providing business clients with detailed, actionable reports documenting the findings from, data processing, and data analysis.
- Consulting on using business intelligence data for predictive analytics and facilitating implementation of new tools and data marts.
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
