Business Analyst

LanceSoft • Ridgefield, CT

4d

About The Position

The Business Analyst supports multiple customer groups and/or therapeutic areas, applying expertise in statistical methodologies for measuring marketing impact, a broad understanding of the pharmaceutical industry, and familiarity with industry data sources. The role uses advanced analytics for marketing mix modeling, return-on-investment analyses of marketing programs and customer channels, customer profiling and segmentation, and predictive modeling.

The position conducts and interprets advanced analytics to support decisions about promotional strategy and effectiveness, including ROI and marketing mix analysis. Its work supports brand planning, field-force evolution, non-personal digital and virtual activities, and the forecasting process. The analyst works across Marketing and Sales and helps ensure analytical findings inform business tactics, promotional resource allocation, and sales-force plans.

Requirements

• Bachelor’s degree and seven years of analytic experience with relevant data sources and analytical methodologies, or a master’s degree and five years of such experience.
• Proficiency in developing, documenting, and communicating analytical plans.
• Proficiency in advanced analytical techniques, including multivariate analysis and promotional responsiveness techniques.
• Experience conducting digital analytics for non-personal marketing tactics such as email, banner, mobile, and alerts, or experience in another analytical field with a demonstrated passion for digital technology.
• Experience analyzing campaigns and conducting in-campaign analytics to improve performance, and working with consumer marketing databases.
• Experience understanding customer needs, incorporating them into deliverables, and ensuring recommendations and results are implemented.
• Experience coordinating insights from disparate functions and sources, such as marketing research and forecasts, into comprehensive, insightful analyses and recommendations.
• Proficiency in R/Python and/or SAS, and data extraction and analytical tools such as SQL.
• Experience with Excel and PowerPoint.
• Strong interpersonal abilities.
• Ability to manage multiple projects simultaneously.
• Willingness to work regular business hours aligned to the EST time zone.

Nice To Haves

• Experience analyzing large, deidentified patient claims data sets.
• Experience in metabolic therapeutic areas such as CardioRenal Metabolic, including chronic kidney and heart failure.
• Experience working within a large pharmaceutical manufacturer.

Responsibilities

• Conduct advanced analytics supporting brand planning, promotional resource allocation, customer-channel resource allocation (including digital), and evolution of the commercial model.
• Liaise between Marketing and Sales to develop business tactics and strategies.
• Execute departmental procedures and collaborate across the organization to integrate marketing strategy into delivered sales-force call plans, including in-person, virtual, non-personal digital, and telephone plans.
• Work with internal customers to ensure analytical results are communicated and used effectively.
• Build and share knowledge of analytical methodologies and high-quality vendors, including third-party digital agencies.
• Establish work habits that support the therapeutic business function’s evolving process and execution needs.
• Conduct and interpret analytics supporting promotional strategies and effectiveness, including ROI and marketing mix analyses.
• Support brand planning, field-force evolution, non-personal digital and virtual activities, and forecasting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level