Business Analyst

Boehringer Ingelheim•Ridgefield, CT

4d•Remote

About The Position

The Business Analyst supports multiple customer groups and/or therapeutic areas, applying advanced statistical methodologies to measure marketing impact. The role requires broad knowledge of the pharmaceutical industry and familiarity with industry data sources. The analyst conducts sophisticated analyses—including marketing mix modeling, ROI analyses of marketing programs, customer channels and promotional spending, customer profiling and segmentation, and predictive modeling—to support decision-making about promotional strategy and effectiveness. The work also supports brand planning, field-force evolution, non-personal digital and virtual activities, and forecasting.

Requirements

Bachelor’s degree and seven years of analytic experience with relevant data sources and analytical methodologies, or a master’s degree and five years of such experience.
Proficiency in developing, documenting, and communicating analytical plans.
Proficiency in advanced analytical techniques, including multivariate analysis and promotional responsiveness techniques.
Experience conducting digital analytics for non-personal marketing tactics such as email, banner, mobile, and alerts, or experience in another analytical field with a demonstrated passion for digital technology.
Experience analyzing campaigns and performing in-campaign analytics to improve performance, and working with consumer marketing databases.
Experience understanding customer needs, incorporating them into deliverables, and ensuring recommendations and results are implemented.
Experience coordinating insights from disparate functions and sources, such as marketing research and forecasts, into comprehensive analyses or recommendations.
Proficiency in R, Python, and/or SAS, and data extraction and analytical tools such as SQL; experience with Excel and PowerPoint.
Strong interpersonal abilities.
Ability to manage multiple projects simultaneously.
Willingness to work regular business hours aligned to the EST time zone.

Nice To Haves

Experience analyzing large, de-identified patient claims data sets.
Experience in metabolic therapeutic areas such as CardioRenal Metabolic, including chronic kidney disease and heart failure.
Experience working within a large pharmaceutical manufacturer.

Responsibilities

Conduct advanced analytics to support brand planning and promotional resource allocation across customer channels, including digital, and the evolution of the commercial model.
Liaise between Marketing and Sales in developing business tactics and strategies.
Execute departmental procedures and collaborate across the organization to integrate marketing strategy into delivered sales-force call plans, including in-person, virtual, non-personal digital, and telephone plans.
Work with internal customers to ensure analytical results are communicated and used effectively.
Build and share knowledge of analytical methodologies and high-quality vendors, including third-party digital agencies, with department colleagues.
Establish work habits that support the therapeutic business function’s evolving process and execution needs.
Conduct and interpret advanced analytics to support promotional strategy and effectiveness decisions, including ROI and marketing mix analysis.
Support brand planning, field-force evolution, non-personal digital and virtual activities, and forecasting.