Builder Marketing Manager

Cornerstone Home Lending

About The Position

The Builder Marketing Manager is a strategic marketing leader responsible for driving the success of Cornerstone’s builder channel through high-impact promotional campaigns, forward commitment marketing, community launch support, and the development of scalable builder-focused programs. This role operates as the engine of builder marketing operations, independently leading projects, translating builder business needs into actionable marketing strategies, and ensuring all initiatives are aligned with organizational, compliance, and production goals. Working under the direction of the Senior Marketing Operations Manager, the Builder Marketing Manager partners closely with builder leadership, secondary marketing, compliance, and cross-functional teams to support preferred lending agreements, ABAs, and new builder onboarding workflows.

Requirements

Minimum 3+ years Builder experience in Mortgage industry required
Proven ability to lead marketing initiatives in a fast-paced, relationship-driven environment
Strong understanding of builder promotions, financing scenarios such as forward commitments, joint ventures (JV) and affiliated business arrangement (ABA)
Experience and understanding of builder needs, go-to-market strategies and customer experience in the mortgage & new home construction industry
Possess strong working knowledge of builder programs including forward commitments, rate reduction programs, incentive structures, and required disclaimers.
Exceptional communication, project management, and problem-solving skills
Experience with field onboarding and training
Creativity and initiative to develop engagement strategies for clients

Nice To Haves

Degree in Marketing related field preferred

Responsibilities

Lead the development of strategic builder marketing initiatives including promotional campaigns, community launch support, forward commitment promotions, incentive messaging, and co-branded collateral designed to drive builder alignment and production growth
Maintain expert-level understanding of builder operations, builder sales cycles, forward commitments, rate lock programs, preferred lender agreements, and incentive structures to ensure all marketing programs are accurate, compliant, and positioned for maximum impact
Design training campaigns and content that simplify complex builder financing strategies, including (but not limited to): forward commitments, JV and ABA structures, and incentive programs, ensuring teams can market these offerings confidently and compliantly
Maintain a strong understanding of the processes involved in establishing and onboarding preferred lender relationships, ABAs, and broker ventures, and support leadership in coordinating the marketing and communication components of these agreements
Lead strategic builder marketing projects from concept through execution, ensuring initiatives are delivered on time, aligned with organizational goals, and executed with minimal oversight
Support the Senior Marketing Operations Manager in managing the end-to-end onboarding workflow for new builder partnerships, ensuring all marketing requirements, timelines, and deliverables are coordinated across internal teams and builder stakeholders
Partner with Builder Division leadership in alignment with guidance from Senior Marketing Operations Manager to identify marketing opportunities, upcoming community needs, inventory challenges, and strategic priorities that require marketing support
Develop promotional messaging, announcement materials, and presentation decks including PowerPoints to support new builder programs, community launches, incentive rollouts, and division-wide communications
Collaborate closely with Secondary Marketing, Compliance, Legal, Digital, Design, Web, and Content teams to ensure all builder marketing initiatives meet regulatory, operational, and brand standards
Provide strategic direction to Field Marketing Coordinators to ensure consistent, compliant execution of builder initiatives including promotional campaigns, co-branded materials, and market-specific requests
Serve as the primary conduit between the builder division and the marketing department, elevating structured insights, field feedback, and proactive recommendations to senior marketing leadership
Participate in select meetings with prospective builder partners to support leadership in presenting Cornerstone’s marketing capabilities, forward commitment programs, and overall value proposition. Travel may be required for key partnership discussions and builder evaluations
Train and support Regions on the use of marketing tools and systems (e.g., Mortgage Coach, MMI, review automation tools, email automation, social media platforms, video messaging tools)
Deliver monthly recap reports and performance insights to the Senior Marketing Operations Manager outlining campaign effectiveness, builder activity, forward commitment utilization, and emerging opportunities
Other duties assigned