Brand Studio Content Specialist

Land O'Lakes • Arden Hills, MN

18h • $70,800 - $106,200 • Hybrid

About The Position

The Brand Studio Content Specialist is a creative content maker who continues to sharpen their skill sets and capabilities, bringing with them a passion for brand storytelling. This role is responsible for capturing, developing, editing, producing and advancing brand-first content across channels and formats. The Brand Studio Content Specialist brings brand storytelling to life through social-first and audience-centered creative, partnering with central marketing, designers, culinary, and community development, agencies, media partners and other internal and external partners to deliver clear, high-impact creative assets aligned to brand strategy, voice, standards, channel needs and audience engagement across the enterprise.

Requirements

• Passion for brand storytelling
• Skill sets and capabilities in content capture, development, editing, and production
• Ability to create social-first and audience-centered creative
• Proficiency with tools such as Canva, CapCut, Descript, app-native editing tools, and Adobe Creative Cloud
• Understanding of brand strategy, voice, standards, channel nuances, and Legal requirements
• Experience with creative production efforts from ideation through execution
• Ability to collaborate with various internal and external partners
• Knowledge of social-first creative trends, platform changes, AI integration, creative tools, and emerging technologies
• Technical capability in tools and equipment such as Canon EOS cameras, photo and video lighting, Premiere, Illustrator, Lightroom, and related production platforms

Responsibilities

• Concept, plan, shoot, and capture content in multiple formats to support agile brand, campaign, activation and channel needs.
• Support pre-production planning, including shot lists, content needs, logistics, and coordination with internal and external partners.
• Capture social-first style video and photo content that supports campaign, activation, and always-on needs.
• Partner with writers, culinary specialists, content producers, graphic designers, and other Brand Studio team members to develop concepts, align creative direction, and move content from idea to finished asset.
• Develop and adapt content within established brand strategies, channel frameworks, audience priorities, and content guardrails provided by Community Development and brand teams.
• Develop and edit content for a multiple platforms and formats, including Meta, TikTok, Pinterest, email newsletters, websites, and other owned channels.
• Apply social-first editing techniques, short-form content best practices, and platform-specific creative approaches.
• Use tools such as Canva, CapCut, Descript, app-native editing tools, and Adobe Creative Cloud to produce polished content.
• Ensure content aligns with brand strategy, voice, standards, channel nuances, Legal requirements
• Coordinate and support creative production efforts from ideation through execution for small-scale agile content and larger-scale productions.
• Collaborate with copywriters, designers, culinary specialists, content producers, Community Development, agencies, media partners, freelancers, subject matter experts, and Legal to produce high-quality creative products that improve campaign, activation, social, digital and owned-channel content.
• Contribute to creative ideation sessions and help bring brand expression to life across businesses, brands, campaigns, activations, and channels.
• Deliver supplemental content that supports activation and campaign work and maximizes creative impact
• Stay current on social-first creative trends, platform changes, AI integration, creative tools, and emerging technologies.
• Identify and apply relevant trends and best practices in ways that strengthen brand storytelling while staying aligned to brand guardrails.
• Continue building technical capability in tools and equipment such as Canon EOS cameras, photo and video lighting, Premiere, Illustrator, Lightroom, and related production platforms.

Benefits

• A broad portfolio of benefits to keep you and your family at your best

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed