Brand Content Specialist

SeaWorld • Busch Gardens Williamsburg, SC

2d • Onsite

About The Position

Busch Gardens is seeking a Brand Content Specialist to provide day-to-day graphic design support for Busch Gardens and Water Country USA. This role involves creating and organizing high-quality graphic assets for digital channels, in-park signage, and sales collateral. The specialist will report to the Advertising and Brand Manager and focus on hands-on production to ensure a consistent pipeline of graphical content aligned with brand strategy.

Requirements

• Associates or Bachelor's Degree in Marketing, Communications, or related field, or equivalent combination of education and marketing experience.
• 2+ years advertising or graphic design experience.
• Strong experience with graphic design editing software (Adobe suite) is required.
• Proven ability to create engaging original content.
• Ability to work nights, weekends and holidays as needed.
• Lift 20 pounds and push/pull up to 50 pounds.

Nice To Haves

• A portfolio of work exemplifying graphic design experience is encouraged.
• Experience with photography and video-editing software (iMovie, Final Cut Pro, etc.) preferred.
• Marketing or industry experience preferred.

Responsibilities

• Drive storytelling through the development of in-park Marketing signage creative and video content supporting events, new attractions, mobile app awareness and admission products.
• Provide graphic support for owned Marketing channels (Sales, PR, Membership, email, social) for the Busch Gardens Williamsburg and Water Country USA brands.
• Work with a variety of agencies and internal resources to develop creative assets for use in paid media, digital channels and in park. This includes leading minor marketing film and photo shoots, including planning, logistics and day-of support.
• Assist with creating branded reference guides and compelling content packages to support key messages and campaigns for Busch Gardens & Water Country USA throughout the year.
• Act as a local brand steward by managing and organizing the internal asset library. Promote message and graphic continuity across all marketing and in-park departments.

Benefits

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree