Comcast Brand Strategy Co-op

Comcast•Philadelphia, PA

6h•Onsite

About The Position

Comcast’s Drexel Co-op Program offers an exciting opportunity to gain hands-on experience, build lasting connections, and grow professionally in a dynamic and inclusive environment. This paid, 6-month immersive experience places students at the heart of our business, working alongside talented professionals on meaningful projects that contribute to real outcomes. As a trusted member of the team, you’ll gain exposure to the inner workings of a global media and technology company while developing skills that will serve you well in any career path. Your experience will include: Hands-On Learning & Impactful Work: Tackle real business challenges, collaborate across teams, and contribute ideas that drive results from day one. Community, Connection & Giving Back: Build meaningful relationships through social events, peer engagement, and shared experiences. You’ll also have the opportunity to give back through Team UP, Comcast’s volunteer initiative, deepening your connection to both your community and your fellow students. Mentorship & Support: Receive guidance from experienced professionals through our dedicated mentorship program, helping you navigate your co-op and beyond. Professional Development: Participate in a custom onboarding experience, a curated learning series, and networking events designed to help you build new skills, explore career paths, and gain insights from professionals from across the organization. At Comcast, we’re committed to investing in the next generation of innovators and leaders. Our Co-op Program is a transformative experience designed to help you grow, connect, and take the next step in your professional journey. The Xfinity Brand Strategy team’s mission is to build strategy that positions Xfinity as the brand that connects people through consistent actions, identity and messaging across all channels, functions and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, we ensure clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees, partners and members. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications. Join Xfinity’s Brand Strategy team as a Marketing co-op and learn the fundamentals of brand strategy, positioning, messaging, and visual identity, while applying them to cutting edge AI platforms, agentic tools, and experiences that guide consumers from discovery to decision.

Requirements

Currently pursuing a bachelor’s degree from Drexel University, with a cooperative learning track.
Available to work 40 hours per week for 6 months starting September 22, 2026, through March 26, 2027.
Authorized to work in the United States with no current or future sponsorship needs
Available to report in-person to the work location on the job posting
0-2 Years Relevant Work Experience

Nice To Haves

Basic understanding of or interest in the marketing funnel, brand positioning, and consumer journeys
Strong interest in AI, technology systems, and marketing
Excellent written and verbal communication abilities
Strong analytical and problem-solving skills
Detail-oriented with the ability to work with structured information and evolving datasets
Familiarity with how marketing technologies (SEO, CMS, analytics, APIs) support brand growth
Curiosity about how platforms like ChatGPT influence consumer decision-making
Interest in telecommunications, connectivity, or consumer technology
Exposure to AI tools, prompt engineering, or automation workflows
Marketing, Business, Communications, Computer Science, or a related field

Responsibilities

Assist with projects across the core Brand strategy functions of Planning, Voice, and Visuals
Audit how Xfinity appears across leading AI platforms (e.g., ChatGPT, Gemini, Perplexity), and identify opportunities to improve brand representation and accuracy
Support the development of AI-optimized marketing content
Ensure ongoing accuracy of Marketing and Product PORs in our planning platform
Analyze how competitors such as Verizon, AT&T, and T-Mobile are surfaced and recommended in AI-generated responses, and identify opportunities for Xfinity
Partner with cross functional teams including Product and Acquisition & Retention to intake brand strategy requests, manage project workflows, and ensure timelines and deliverables stay on track
Support socialization of our AI strategy and learnings across Comcast Corporate, Comcast Business and Xfinity stakeholders
Other duties and responsibilities within the Brand team as assigned