Brand Strategy and Events Associate
About The Position
Alpaca Health enables clinicians to become entrepreneurs, starting in autism care. We help clinicians launch and scale their own clinics by providing AI-powered software, payer contracting, and full back-office infrastructure. Our goal is simple: shift power in healthcare away from large consolidated entities and back to clinicians. We’ve raised over $14M in funding from early-stage investors like Core Innovation Capital, Adverb Ventures, and South Park Commons, and are building for long-term category leadership. More importantly, we’re serving hundreds of patients, while growing 30% MoM.
Requirements
- Strong taste and ability to explain brand effectiveness.
- Personal experience running real events, including planning and budgeting.
- Highly organized, calm under pressure, and detail-oriented.
- Clear and warm writing skills, adaptable to different formats (press pitches, social media captions).
- Scrappy and resourceful, able to achieve results with limited resources.
- Takes ownership and proactively solves problems.
Responsibilities
- Own the brand: Shape and evolve our voice, visual identity, and messaging across every channel. Build the guidelines and templates that keep the brand consistent as we scale. Make sure everything we put out feels human, trustworthy, and unmistakably Alpaca.
- Plan and run events end-to-end: Own events from concept to load-out: budget, vendors, logistics, run-of-show, staffing, and day-of execution. Design events that are genuinely inclusive and sensory-friendly, built with our families in mind. Turn clinic openings, festivals, and conferences into moments people remember.
- Drive the marketing around every moment: Lead pre and post-event marketing: invites, social, press outreach, and recap content. Land earned media by pitching local press and building relationships with reporters. Capture stories and content that keep momentum going long after the event ends.
- Build community and partnerships: Partner with providers, local organizations, and press to grow reach and turnout. Represent Alpaca warmly to families, clinicians, and the broader community. Create repeatable playbooks so every new market launch gets easier.
- Measure and improve: Track what works (turnout, engagement, coverage, leads) and raise the bar each time. Spot patterns and opportunities, and take on whatever it takes to ship great work.
Benefits
- Direct exposure to company-building at an early stage.
- Real ownership of the brand and marquee events from day one.
- Opportunity to materially impact families and clinicians.
- Fast learning curve.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
