Brand Strategist

First We Feast•New York, NY

2d•$82,000 - $92,000•Hybrid

About The Position

First We Feast—the studio behind Hot Ones, Versus, Heat Eaters, and more—is seeking a Brand Strategist to work within our Sales team, contributing to the creation and maintenance of GTM materials, assisting with RFPs, managing asset libraries, and more. Brand partners love First We Feast for our globally-known IP, from the Hot Ones universe to the newly-launched Slice Joint to our social-first content. We love working with brand partners, using our storytelling abilities to put them in front of our highly-engaged audience. We’re also unique in that we were founded over a decade ago under another media brand and in 2025, we spun out on our own as an independent company. Our relatively small team and recent independence create a start-up environment, while our output (over 5.4B lifetime views, globally known IP, licensed SKUs in national retailers and more) feels more similar to brands many times our size. As our programming slate increases, there are more opportunities than ever to connect brands with our audience. This role will support the Sales team at large in pre-sale by providing them with the content, insights and deliverables needed to effectively respond to incoming and proactive RFPs, while maintaining & building evergreen GTM assets that allow us to pursue (and win) new programs.

Requirements

2+ years of professional marketing/brand strategy experience, ideally in media/production or agency experience
Familiarity with Google Workspace, especially Slides, and experience creating visually compelling presentations that communicates how a company can best serve its brand partners and campaign goals
Experience using audience insight or reporting tools that enable Sales team to best respond to brand/agency outreach
An understanding of translating insights into actions; you understand how to identify levers our Sales team can use in speaking with potential clients and get them excited about running campaigns with First We Feast
Examples of how you’ve worked within small teams to accomplish big goals
A passion for food and pop culture is always a plus!

Responsibilities

Assist with RFPs, inclusive of strategy, insights, and creative concepting, with a particular focus on smaller deals while supporting your manager with larger deals
Work closely with the Branded Creative team during pre-sale, and collaborate with teams across both editorial and branded
Create and maintain GTM materials, working across teams to update assets, insights, statistics, etc… as needed
Manage our audience insight & cross-platform analytic tools, creating & maintaining insight library for our Sales team
Work with Account Managers to create and maintain a library of case studies that demonstrate FWF’s success in connecting brands with their desired audiences
Manage our brand imagery repository including logos, thumbnails, screenshots, on-set photography, and talent photos
Other data management, including Google Drive organization, ensuring our Sales team is able to locate assets and materials that help them close deals