Social Strategist, YouTube Brand and Social Marketing

Google•Los Angeles, CA

2h•$141,000 - $206,000

About The Position

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers. We are seeking a Social Strategist to join the YouTube Brand and Social Marketing team as a data-driven social strategist. In this role, you will focus on building scalable social infrastructure and replicable strategies for the Brand+Social COE to maximize the capability of Social Marketing towards efficient business impact. Your work will empower greater agility, alignment and faster execution speed. You will fuel the Social Editorial team in building and maintaining a successful always-on brand presence through organic channels, and drive Initiative Social and Influencer Strategies in partnership with Campaign leads. These upfront frameworks and activation principles ensure that social-first thinking is integrated into YouTube's most critical initiatives. You will build and implement Paid Social Boosting strategies, channel strategy, and content strategy. You will also collaborate with Google Brand Studio to surface performance insights, extracting actionable learnings from across the broader business. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience in social marketing.

Nice To Haves

Experience developing and executing data-driven social strategies and playbooks for global brands.
Experience working cross-functionally with various stakeholders and teams.
Experience identifying and analyzing relevant data to inform decision-making and tailor storytelling to internal stakeholders at all levels, including executive leadership.
Deep subject matter expertise in social platforms, content formats, and algorithmic trends, including the YouTube ecosystem, creators and culture.
Experience managing paid social campaigns.
Strong autonomy in leading global projects with multiple stakeholders across a matrixed organization.

Responsibilities

Build replicable frameworks, activation principles, and playbooks for implementation across YouTube Marketing in service of business impact, agility and speed-to-market.
Partner with Editorial and Campaign teams to implement social strategies that fuel healthy always-on channels and tentpole activations. Partner with regional teams to scale globally and support local implementation.
Drive initiative social strategy and thought-leadership in collaboration with campaign leads for priority product areas.
Partner with analysts to track social performance, develop recommendations to optimize in real-time, applying learnings to future campaigns, and reporting on impact.
Collaborate with Google Brand Studio to surface YouTube performance insights and extract actionable learnings from across the wider business.