Brand Storyteller & Content Creator

Passport Health•Phoenix, AZ

13d•Onsite

About The Position

Passport Health is seeking a Brand Storyteller & Content Creator to build the company’s reputation as a trusted authority in travel health, immigration medical exams, and employer health solutions. The role develops stories and content from the expertise of clinicians, customers, the Medical Advisory Board, data scientists, and external partners, and distributes that content through the company website, PR, social media, YouTube, podcast platforms, Reddit, and other online communities. The goal is to increase visibility, credibility, audience engagement, and the likelihood that Passport Health’s expertise is discovered and cited by people and AI-powered platforms. The position owns brand and expertise content, including expert features, clinician and traveler stories, whitepapers, research-based assets, video, podcasts, and timely travel health news. It manages content planning and production, works with internal clinical reviewers to ensure clinical accuracy, and builds external partnerships. The role also leads organic social, online community engagement, PR and earned media, influencer and partner relationships, and content discoverability across traditional search and AI-powered platforms. It defines and monitors performance metrics, including engagement, media placements, referral opportunities, and brand citations, using tools such as Profound. The function is intended to be built and shaped from the ground up, with potential to expand support through contractors, interns, or other resources as business needs evolve. The initial roadmap includes establishing processes and baseline metrics in the first month; piloting content and strategy in the second; launching consistent content, news monitoring, community engagement, and PR outreach in the third; and building momentum in publishing, referrals, and visibility by month six.

Requirements

At least 5 years of experience in brand storytelling, content creation, communications, or a related field.
Engaging communication skills and enjoyment of interviewing people, building relationships, appearing on camera or podcasts, and representing a brand externally.
Experience building credibility for a brand, organization, or subject-matter expert, with demonstrable results.
Ability to independently produce video content from concept and scripting through filming and final editing.
Skill in translating complex or technical information into clear, compelling stories.
Hands-on experience with PR, earned media, or media outreach.
Experience launching content initiatives and demonstrating measurable outcomes.
Comfort using data to evaluate visibility, awareness, engagement, and content performance.
Submit a portfolio with 3–4 examples of expert-led or story-driven content, ideally including performance results, and a short introduction video.

Nice To Haves

Experience in healthcare, travel, or another regulated industry.

Responsibilities

Create expert features, clinician and traveler stories, and whitepapers that showcase Passport Health’s experience.
Produce video and podcast content from concept and scripting through filming and final editing, working with clinicians, travel medicine experts, and the Medical Advisory Board.
Develop story assets from research and data, including outbreak maps and survey-based reports, by synthesizing internal expertise, company data, and external sources.
Monitor outbreaks, vaccine news, and travel advisories; publish accessible and timely travel health content; and manage the editorial calendar and production contractors.
Coordinate clinical review and approval of clinical content with the internal clinical team before publication.
Collaborate with external organizations to gather insights and co-create content, while helping lay groundwork for a potential standalone travel health authority site.
Build Passport Health’s profile as a trusted authority among travelers, media, and industry partners.
Manage organic social content and maintain a consistent brand voice across platforms.
Build and manage Reddit and online community presence, engage authentically, monitor brand sentiment, and escalate issues when needed.
Lead PR and earned media efforts, including story pitches, media relationships, and opportunities to feature experts and research.
Develop relationships with influencers and community partners to expand reach.
Optimize content for discovery across traditional search and AI-powered platforms, aiming to increase citations and brand visibility.
Respond to newsworthy opportunities such as emerging outbreaks, new research, and relevant travel health developments.
Identify opportunities to increase online referrals through relevant directories and trusted third-party resources beyond the CDC.
Define success metrics and track audience engagement, media placements, referral opportunities, and brand citations.
Use tools such as Profound to monitor AI visibility, identify opportunities, and inform content strategy.
Build and refine the content and visibility program, potentially working with contractors, interns, or other resources as it grows.