Brand Specialist

Swickard Seattle LLC, d/b/a Mercedes-Benz of Seattle • Seattle, WA

6d • $40,000 - $120,000 • Onsite

About The Position

This role is for a Brand Specialist at Mercedes-Benz of Seattle, a part of Swickard Auto Group, a hospitality company focused on selling and servicing cars. The company emphasizes employee experience and a culture of doing right by people. The Seattle market is described as sophisticated and discerning, valuing trust, preparation, honesty, and genuine care. No automotive background is required; the company hires for character, presence, and a hospitality-first mindset, providing training for everything else.

Requirements

• No automotive experience required -- paid Mercedes-Benz brand and product training provided from day one.
• Previous experience in luxury hospitality, high-end retail, technology sales, financial services, or a consultative guest-facing role strongly preferred.
• Polished, professional presence -- Seattle's Mercedes-Benz buyers expect a Brand Specialist who matches their standard.
• Natural communicator who listens well, builds rapport quickly, and follows through with integrity.
• Self-motivated with a genuine desire to grow your earnings and your career.
• Comfortable with CRM tools and digital communication -- or quick to learn them.
• Valid driver's license with a clean driving record.

Nice To Haves

• Strong candidates have come from luxury hotels, technology, financial services, high-end retail, and beyond. What they share is a track record of earning the trust of sophisticated buyers and delivering results with genuine care.

Responsibilities

• Welcome guests to Mercedes-Benz of Seattle with genuine warmth and professionalism, creating a first impression that reflects the standard of the brand.
• Guide guests through the Mercedes-Benz lineup with growing product knowledge and confidence, connecting engineering, design, and technology to what matters most to each individual buyer.
• Listen carefully to understand each guest's needs, lifestyle, and priorities, then present the right vehicle with clarity and genuine enthusiasm.
• Conduct engaging vehicle presentations and test drives that bring the Mercedes-Benz experience to life.
• Build lasting guest relationships through consistent, thoughtful follow-up and disciplined CRM use.
• Collaborate with sales management and finance to guide guests through a seamless, transparent purchase process.
• Meet monthly performance targets while maintaining excellent guest satisfaction scores.
• Stay current on Mercedes-Benz's full lineup, technology features, and growing EV and PHEV offerings.

Benefits

• OTE of $40,000 - $120,000+ annually
• Paid Mercedes-Benz brand and product training -- manufacturer-supported and designed to make you a genuine brand expert
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Brand Specialists grow into senior consultant, finance, and sales management roles at Swickard
• Employee vehicle purchase and service discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed