Brand & Experience Specialist

Vail Resorts • Brighton, MI

10d • $25 - $31 • Onsite

About The Position

The Seasonal Brand & Experience Specialist at Afton Alps is a critical team member for bringing to life the resort brand strategy and the guest experience. This is achieved through events and activations, partner integrations, in-resort messaging and signage, guest-facing promotional material, content capture, go-to-market support, and website ownership. The Seasonal Brand & Experience Specialist will be on the Resort Marketing Team, reporting to the Field Marketing Manager; working cross-functionally to serve as one of the on-the-ground marketing representatives at the resort.

This candidate will have a strong background as a Brand Generalist, with an ability to work cross functionally across numerous stakeholders and departments, manage multiple priorities, and work closely with internal operational departments, vendors and various town/local/community groups and organizations. This person will assist in delivering results safely and on-time in a fast-paced environment and with an understanding of others’ needs. Flexibility and a positive attitude are crucial.

This position is based in-resort at Afton Alps. Weekend and Holiday work may be required.

Requirements

• Four-year college degree required. Emphasis in marketing, business and/or communications preferred.
• 2+ years of marketing, event, sales or other related experience
• Microsoft Office familiarity
• Excellent English language and writing skills.
• High degree of organization, attention to details, and level of professional conduct. Self-starter, ambitious and multi-tasker who take initiative with positive energy.
• Solution-oriented mindset, with the ability to identify opportunities and implement solutions
• Demonstrated learning agility, with the ability to quickly adapt to new skills and responsibilities
• Strong analytical skills and the ability to leverage data to tell compelling stories
• Must be able to work holidays, weekends and evenings as needed
• Must have reliable transportation to and from the resort.

Nice To Haves

• Field Marketing or Event Experience

Responsibilities

• Collaborate on events and brand activation plans that bring the resort brand to life. By developing a deep understanding of the market and the resort brand and bringing an ability to develop strong relationships with cross-functional teams to turn ideas into action, this candidate will assist in the ideation and execution of events, activities and activations that elevate the guest experience in a way that is most meaningful to guests. This includes: Collaborating with the centralized resort marketing and mountain operation teams. Directing external agencies and contractors, vendors, partners and event staff as needed in order to execute activations, events and brand experiences. Acting as a project manager and collaborate with various stakeholders to prioritize workflows. Managing complex, high-volume and rapidly changing information, to bring solutions to problems and opportunities. This will be a critical function of the role.
• Help execute partner integration on-mountain/in-resort in partnership with the Strategic Partner team. This responsibility involves: Ideating and collaborating with cross-functional teams to create opportunities and value for strategic alliance partners in-resort. Delivering successful partner events, activation, signage and other deliverables, as well as facilitating partner photo shoots. On-the-ground marketing representative to align and support partner and resort brand goals.
• Assist on-mountain/in-resort content capture and the promotion of the resort. Assist with in-resort event content capture for the resort, hosting brand and photo shoots with third-party creative and content vendors that will be used for social media and website content, and other Marketing and PR purposes. Help facilitate the flow of content from the resort location into the centralized content and creative teams. Collect storytelling imagery for events, activations, promotions, and partnerships for reporting and performance. Assist with management of resort digital platforms, including content contribution for social media and websites as needed.
• Direct and execute in-resort messaging, signage and guest-facing promotional materials in and around the resort. Responsible for overseeing all aspects of ensuring the manifestation of the resort’s brand as part of the in-resort guest experience Promoting company-wide initiatives and lines of business, which includes, but is not limited to, creation and deployment of in-resort signage and messaging and guest communications.
• Execute and analyze guest experience strategies and collect event/activation results and data. Lead post event data collection across resort lines of business to gather insights, informing strategies to enhance guest experience and influence future strategies. Leverage data to optimize in-season engagement and retention efforts. Experience reading, understanding, analyzing, and reporting on guest experience data. Track business results related to guest experience, providing actionable recommendations to improve marketing tactic performance.
• Assist with the above job duties at additional resorts as needed. Remotely assist Wilmot, Snow Creek, & Hidden Valley, MO as needed.

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Referral Program

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level