Senior Brand Experience Specialist

Fanatics Betting & Gaming•New York, NY

6d•$96,000 - $120,000•Hybrid

About The Position

Fanatics Betting & Gaming is looking for a Senior Specialist to join our Brand Experience team. This is a hands-on opportunity for someone who is organized, resourceful, eager to learn, and excited to help bring high-impact events designed to elevate our brand presence and deepen relationships with influencers, media, and clients. Reporting to the VP of Brand Experience, you will help execute events, activations, VIP experiences, and gifting initiatives that bring the Fanatics Betting & Gaming brand to life. You will own smaller activations and key components of larger events, working closely with internal partners, vendors, and agencies to deliver thoughtful, high-quality experiences.

Requirements

4+ years of experience in events, experiential marketing, hospitality, client engagement, production, corporate gifting, or a related field
Experience independently managing smaller events or meaningful workstreams within larger activations
Strong project management skills and the ability to balance multiple priorities, timelines, and stakeholders
Experience coordinating vendors, agencies, budgets, and event logistics
Exceptional attention to detail and a strong instinct for guest experience and quality
Clear, confident communicator who builds strong relationships and keeps stakeholders informed
Resourceful and solutions-oriented, with the ability to make sound execution decisions in a fast-moving environment
Comfortable operating in ambiguity, taking initiative, and stepping in wherever needed

Nice To Haves

Experience in sports, entertainment, fashion, hospitality, or luxury experiences is a plus

Responsibilities

Lead the planning and execution of smaller events and activations, and independently own assigned workstreams for larger experiences
Build and manage project reports and timelines, run-of-show documents, guest communications, and on-site support
Coordinate with internal teams - including VIP, Marketing, Creative Studio, Loyalty - to gather requirements, manage deliverables, and keep stakeholders informed
Manage select vendor and agency relationships from initial outreach through execution, including scopes, timelines, deliverables, and invoicing
Oversee select event logistics such as venues, catering, transportation, staffing, credentials, gifting, and guest experience
Serve as a hands-on team lead during event setup and execution, resolving issues quickly and escalating when needed
Manage assigned project budgets, track expenses, and communicate updates or risks in a timely manner
Execute premium gifting initiatives, including vendor selection, ordering, inventory, fulfillment, and delivery
Create clear project updates, event recaps, presentation materials, and recommendations based on learnings
Help improve repeatable processes and tools that make the team more efficient and consistent
Ensure all events, materials, and guest touchpoints reflect the Fanatics Betting & Gaming brand and quality standards