Mercedes-Benz Brand Specialist

Swickard Marin Corporation, d/b/a Mercedes-Benz of Marin • San Rafael, CA

7d • $50,000 - $120,000 • Onsite

About The Position

This role is for a Brand Specialist at a Mercedes-Benz dealership in San Rafael, CA. The position is ideal for individuals with a background in luxury hospitality, high-end retail, or financial services, as automotive experience is not required. The focus is on providing an exceptional guest experience, building trust through genuine communication and curiosity, and developing a loyal client base. The Brand Specialist will receive paid training on Mercedes-Benz products and technology, and will be responsible for guiding customers through the sales process with transparency and without pressure. The goal is to build a compounding book of business through excellent customer service, consistent follow-up, and CRM utilization.

Requirements

• No automotive experience required; paid Mercedes-Benz brand and product training provided.
• Luxury hospitality, high-end retail, financial services, real estate, or comparable guest-facing experience strongly preferred.
• Polished, composed presence.
• Genuinely curious about the Mercedes-Benz brand.
• Self-motivated with a genuine drive to build a long-term book of returning guests and referrals.
• Comfortable with CRM tools and digital communication, or quick to learn them.
• Valid driver's license with a clean driving record.

Nice To Haves

• Hospitality experience welcome.
• Luxury retail welcome.
• Veterans encouraged to apply.

Responsibilities

• Welcome guests with genuine warmth and curiosity, understanding their needs before presenting options.
• Develop deep Mercedes-Benz product knowledge through paid training, including the full lineup, technology features, performance credentials, and the EQ electric portfolio.
• Present vehicles, conduct test drives, and guide purchase decisions with transparency and without pressure.
• Build and manage a client pipeline through consistent, disciplined follow-up and CRM use.
• Collaborate with finance and management to deliver a seamless, pressure-free purchase experience.
• Meet monthly targets for volume, gross, and customer satisfaction index (CSI).
• Represent Mercedes-Benz of Marin and Swickard's hospitality standard in every guest interaction.

Benefits

• OTE of $50,000 - $120,000+/yr
• Paid Mercedes-Benz brand and product training from day one
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path with opportunities for growth into senior sales, finance, and management roles
• Employee vehicle purchase and service discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed