Brand Senior Manager

FanDuel•New York City, NY

1d•Hybrid

About The Position

Our roster has an opening with your name on it We are currently looking for a talented Sr. Brand Manager for PokerStars Exclusively on FanDuel. In this role, you will help develop and execute integrated marketing campaigns that grow brand affinity, drive differentiation, and increase top-of-mind awareness across various media channels and partnerships. Leveraging consumer insights and market trends, you will contribute to shaping campaign strategy and delivering compelling, on-brand creative that showcases FanDuels’ unique advantages. As a Sr. Brand Manager, you will lead the end-to-end execution of campaigns and projects, owning planning processes, timelines, and workflows across internal teams and external partners. Working cross-functionally, you will drive alignment, ensure seamless execution, and support key stakeholder relationships, while leveraging performance insights to continuously optimize and improve campaign effectiveness. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

Bachelor's degree and 5 years of relevant experience working in a brand role
Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership
Creatively driven thinker, with the ability to incorporate data driven insights
Experience in building partnerships, and developing both internal and external relationships
Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint
Expert knowledge of the gaming media landscape
Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
Excellent communication skills, both written and verbal

Nice To Haves

Strong knowledge of the poker industry landscape a plus

Responsibilities

Support the development of brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data
Contribute to the development and localization of brand messaging and creative, ensuring it resonates with target audiences in the Canadian market
Manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity
Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners
Collaborate with cross-functional teams (e.g., marketing, creative, product, and analytics) to deliver integrated campaigns aligned with business objectives
Partner with external agencies and vendors to support the development and execution of high-quality, on-brand creative assets
Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient and timely delivery
Establish and maintain clear processes, workflows, and documentation to support effective project execution
Facilitate clear and consistent communication across stakeholders to ensure alignment, visibility, and accountability
Proactively identify risks, roadblocks, and inefficiencies, and implement solutions to optimize processes and improve execution
Track, measure, and report on campaign performance, leveraging KPIs and ROI insights to inform optimizations and share learnings with stakeholders