Brand Senior Associate
About The Position
FanDuel is seeking a Brand Senior Associate for PokerStars Exclusively on FanDuel. The role supports the development and execution of integrated marketing campaigns that build brand affinity, differentiation, and top-of-mind awareness across media channels and partnerships. The associate uses consumer insights and market trends to contribute to campaign strategy and deliver compelling, on-brand creative that highlights FanDuel’s advantages. The Brand Senior Associate assists with end-to-end campaign and project execution, planning, timelines, and workflows across internal teams and external partners. Working cross-functionally, the role drives alignment, supports stakeholder relationships, and uses performance insights to optimize campaign effectiveness.
Requirements
- Bachelor’s degree.
- At least 3 years of relevant experience working in a brand role.
- Proven ability to innovate and create differentiating, proprietary marketing programs that build brand leadership.
- Excellent communication skills, including creating and delivering presentations and post-mortem reports, and maintaining historical campaign insights.
- Creatively driven thinking and ability to incorporate data-driven insights.
- Experience building partnerships and developing internal and external relationships.
- Multi-channel campaign and partnership experience across traditional and digital/social channels at local and national levels.
- Ability to plan, organize, and prioritize multiple simultaneous projects and assignments.
- Excellent written and verbal communication skills.
Nice To Haves
- Strong knowledge of the iGaming landscape.
Responsibilities
- Support brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data.
- Contribute to developing and localizing brand messaging and creative for target audiences in the US.
- With support from the Sr. Manager, manage marketing campaigns and projects from planning through launch across initiatives of varying complexity.
- Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners.
- Collaborate with marketing, creative, product, analytics, and other cross-functional teams to deliver integrated campaigns aligned with business objectives.
- Partner with external agencies and vendors to support development and execution of high-quality, on-brand creative assets.
- Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient, timely delivery.
- Establish and maintain processes, workflows, and documentation for effective project execution.
- Facilitate clear and consistent stakeholder communication to support alignment, visibility, and accountability.
- Identify risks, roadblocks, and inefficiencies, and implement solutions to improve processes and execution.
- Track, measure, and report campaign performance using KPIs and ROI insights; inform optimizations and share learnings with stakeholders.
- Assist with presentation deck building and storytelling, and maintain an archive of campaign results to inform future strategies.
Benefits
- Health plans, including some plans available at no cost per paycheck.
- Fertility and family planning programs.
- Mental health support.
- Fitness benefits.
- Generous paid time off and sick leave.
- Annual bonus and long-term incentive opportunities based on performance.
- 401(k) with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
- Potential short-term or long-term incentive compensation, including cash bonuses and stock program participation.
- 14 paid company holidays.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
