Brand Research Manager

MarketCast•New York, NY

3d•Hybrid

About The Position

As Brand Research Manager, you will be at the forefront of understanding consumer behavior and market trends, playing a crucial role in delivering actionable insights to our clients. You will manage research projects from inception to completion, ensuring the highest quality and impactful results. Your expertise in survey design, data analysis, and reporting will be essential in translating complex data into compelling narratives that drive strategic decision-making. This role offers a unique opportunity to contribute to the success of top brands by leveraging innovative research techniques and advanced analytical tools.

Requirements

Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.
5+ years of experience in marketing research, with a strong understanding of quantitative and qualitative methodologies.
Proven ability to manage complex research projects from inception to completion, delivering high-quality results on time and within budget.
Proficiency in survey design, data analysis, and statistical modeling using software such as SPSS, SAS, or R.
Excellent communication, presentation, and interpersonal skills, with the ability to effectively communicate complex information to both technical and non-technical audiences.
Strong analytical and problem-solving skills, with the ability to extract meaningful insights from data and translate them into actionable recommendations.
Experience in client relationship management, with the ability to build rapport, understand client needs, and deliver exceptional service.
Demonstrated leadership skills, with the ability to motivate, mentor, and guide junior team members.
Experience with AI-powered research tools and techniques is a plus.
A passion for understanding consumer behavior and market trends, with a desire to contribute to the success of leading brands.

Nice To Haves

Master's degree preferred.

Responsibilities

Lead client communication efforts, serving as the primary point of contact for routine communications, such as project-related queries and updates, ensuring seamless information flow and client satisfaction.
Proactively address client needs and anticipate potential challenges, fostering strong relationships built on trust and open communication.
Effectively manage client expectations and ensure alignment on project objectives, timelines, and deliverables, leading to successful project outcomes.
Collaborate with internal teams to deliver exceptional client service and ensure client goals are consistently met or exceeded.
Manage the execution of multiple research projects simultaneously, ensuring quality and timeliness, while adhering to established project management methodologies and best practices.
Coordinate project activities, resources, and timelines, proactively identifying and mitigating potential risks and issues to ensure projects stay on track and within budget.
Facilitate effective communication and collaboration among project team members, stakeholders, and external vendors, fostering a cohesive and productive working environment.
Monitor project progress, track key milestones, and provide regular status updates to stakeholders, ensuring transparency and accountability throughout the project lifecycle.
Design surveys to meet research objectives and client needs, ensuring alignment with project goals and target audience characteristics.
Oversee survey programming for multiple projects, ensuring functionality and data quality, and providing guidance and support to junior team members in survey writing and programming.
Develop clear, concise, and unbiased survey questions that effectively capture the desired information, minimizing response bias and maximizing data accuracy.
Conduct thorough testing of survey instruments to identify and resolve any technical issues or inconsistencies, ensuring a seamless and error-free data collection process.
Lead analysis planning efforts for projects, including defining analysis objectives and methodologies, and collaborating with team members to develop analysis plans that address client needs, ensuring the analysis plan is being followed meticulously.
Determine the appropriate statistical techniques and analytical approaches to extract meaningful insights from the data, addressing key research questions and client objectives.
Oversee data cleaning, validation, and preparation processes to ensure data integrity and accuracy, enabling reliable and valid analysis results.
Communicate analysis plans clearly and effectively to team members, providing guidance and support to ensure consistent and high-quality analytical work.
Oversee quality control processes for multiple research projects, ensuring adherence to standards and guidelines, and providing guidance and support to junior team members in implementing quality control processes.
Implement rigorous data validation and verification procedures to identify and correct any errors or inconsistencies, ensuring data accuracy and reliability.
Conduct thorough reviews of research materials, including survey instruments, data analysis reports, and client presentations, to ensure adherence to quality standards and client expectations.
Identify and address any potential sources of bias or error in the research process, implementing corrective actions to maintain the integrity and validity of the findings.
Lead the development of client reports, ensuring they meet quality standards and client expectations, conducting analyses to identify key trends, insights, and recommendations that directly address client objectives.
Craft compelling narratives that effectively communicate research findings and their implications, tailoring the content to the specific needs and interests of the audience.
Review narratives prepared by junior team members and begin to apply storytelling techniques to make reports more engaging and impactful, enhancing their ability to influence decision-making.
May co-present findings to clients, showcasing the value and impact of the research, while addressing any questions or concerns in a clear and confident manner.
Collaborate with other departments (ex. Operations, Product, Marketing) to support company-wide initiatives, such as product development, research on research, and thought leadership, contributing expertise and insights to drive innovation and strategic growth.
Actively participate in cross-functional teams, sharing research findings and insights to inform product development, marketing strategies, and other key business decisions.
Contribute to the development of thought leadership content, such as white papers, blog posts, and conference presentations, showcasing the company's expertise and promoting its brand.
Stay abreast of industry trends and emerging research methodologies, proactively sharing knowledge and insights with colleagues to enhance the team's overall capabilities.
Provide guidance, mentorship, and support to junior team members, fostering their professional growth and development within the organization, and ensuring they have the skills and knowledge necessary to excel in their roles.
Delegate tasks effectively, providing clear instructions, expectations, and feedback to ensure high-quality work and timely completion of project deliverables.
Conduct regular performance reviews, providing constructive feedback and identifying opportunities for improvement, while recognizing and celebrating individual and team accomplishments.
Create a positive and supportive team environment, promoting collaboration, communication, and mutual respect, fostering a culture of excellence and innovation.