Brand Program Specialist

Barracuda Networks Inc.•Indianapolis, IN

6d•Remote

About The Position

We are seeking a Brand Program Specialist to help the team deliver brand initiatives that differentiate our brand and drive awareness, consideration and pipeline generation. In this role, you will work on brand campaigns, integrated marketing campaigns, product/feature naming , brand identity and brand architecture across all business functions globally.

Requirements

3+ years of experience managing branding, advertising or marketing projects.
Experience in advertising, brand management or related roles, with a track record of successfully developing and implementing brand identity initiatives and brand campaigns.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
Analytical mindset with the ability to interpret data and metrics to drive decision-making.
Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously and strong attention to detail.
Creative thinking and problem-solving abilities.
Flexible and able to adapt to change.
Proficiency in relevant software and tools, such as Salesforce, Netsuite and Microsoft Office.

Responsibilities

Ensure flawless campaign execution for brand campaigns across various channels, including digital, print, OOH, social media, audio.
Assist in the development of campaign briefs.
Ensure the internal creative team and/or agency partners have ample notice of creative requirements for project completion and equip them with materials/assets necessary for campaign success.
Report on progress towards KPIs, flag challenges, anticipate bottlenecks and provide escalation management, for multiple projects simultaneously.
Determine where additional cross-functional resources are needed and use collaboration skills to deliver results.
Facilitate team meetings (i.e. kick-offs, status, internal/client reviews, etc.), and communicate action steps to ensure clarity and progress to goals.
Manage campaign timelines with the internal creative team and agency partners.
Establish and maintain clear and regular communications and status updates among team members, stakeholders and management.
Work with product marketing and our customer community leads to source data that can be leveraged for brand campaigns.
Develop plans to educate employees on the brand and ensure ongoing education as elements of the brand evolve.
Work closely with internal teams such as channel marketing, product marketing, comms, product development, and sales to ensure alignment and integration of the brand identity into all aspects of the business.
Conduct competitor analysis to inform brand strategy and creative and identify opportunities for differentiation and growth.
Work with customer community, partner leads and product marketing team to assist and conduct research on product names, brand campaign creative, etc.
Initiate vendor paperwork (NDAs, POs, SoWs, etc) and track budgets for brand initiatives, ensuring leadership has regular visibility into actuals vs. forecasts.
Collaborate with marketing ops to ensure weekly reporting on campaign performance to senior management.
Ensure compliance with brand standards and legal requirements in all brand communications, naming projects and initiatives.