Brand Specialist

Swickard TOM, LLC d/b/a Mercedes-Benz of Thousand OaksThousand Oaks, CA
$50,000 - $100,000Onsite

About The Position

Mercedes-Benz of Thousand Oaks is seeking a Brand Specialist to join their team. This role focuses on creating memorable guest experiences and connecting features to individual buyer needs. While no automotive experience is required, a strong background in hospitality, luxury retail, or sales is preferred. The Brand Specialist will be responsible for welcoming guests, guiding them through the Mercedes-Benz lineup, conducting test drives, building relationships through follow-up, and collaborating with sales management. The position requires meeting monthly performance targets and maintaining high guest satisfaction scores, all while representing the Mercedes-Benz brand and Swickard's hospitality standard.

Requirements

  • Previous experience in hospitality, luxury retail, sales, or a guest-facing role strongly preferred.
  • Polished, professional presence.
  • Natural communicator who listens well, builds rapport quickly, and follows through with integrity.
  • Self-motivated with a hunger to grow your earnings and your career.
  • Comfortable with CRM tools and digital communication -- or quick to learn them.
  • Valid driver's license with a clean driving record.
  • A genuine hospitality mindset -- the guest experience is not a task, it's the standard.

Nice To Haves

  • No automotive experience required -- we will invest in your brand and product training from day one.

Responsibilities

  • Welcome guests to Mercedes-Benz of Thousand Oaks with genuine warmth and professionalism, creating a first impression that reflects the standard of the brand.
  • Guide guests through the Mercedes-Benz lineup with curiosity and enthusiasm, learning the vehicles deeply and connecting their features to what matters most to each individual buyer.
  • Listen carefully to understand each guest's needs, lifestyle, and priorities, then present the right vehicle with confidence and clarity.
  • Conduct engaging, informative vehicle demonstrations and test drives that bring the Mercedes-Benz experience to life.
  • Build lasting guest relationships through consistent, thoughtful follow-up, maintaining a disciplined pipeline in the CRM.
  • Collaborate with sales management and finance to guide guests through a seamless, transparent purchase process.
  • Represent the Mercedes-Benz brand and Swickard's hospitality standard in every interaction -- on the floor, on the phone, and online.
  • Meet monthly performance targets while maintaining excellent guest satisfaction scores.

Benefits

  • Income potential of $50,000 - $100,000+ annually
  • Paid Mercedes-Benz brand and product training
  • Medical, dental, and vision insurance
  • Life insurance and supplemental coverage options
  • Paid time off and paid holidays
  • Clear career path -- strong Brand Specialists grow into senior consultant, finance, and sales management roles at Swickard
  • Employee vehicle purchase and service discounts
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