Brand Specialist
About The Position
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time. Toyota 101 serves a loyal, high-volume guest base in the heart of the Peninsula -- a market where guests arrive already trusting the brand and return to the people who earned their loyalty. Our Brand Specialists are trusted advisors who guide guests through one of the most significant purchases they'll make, doing it with genuine care, product knowledge, and a hospitality-first mindset.
Requirements
- Automotive sales experience preferred -- candidates with a strong hospitality or guest-facing background are strongly encouraged to apply
- Relationship-first approach -- you listen before you present and you earn trust before you ask for the sale
- Clear, honest communicator -- Toyota guests are informed buyers who appreciate a consultant who is straightforward and prepared
- Self-motivated with a genuine drive to grow your earnings and your career
- Comfortable with CRM tools and digital communication -- or quick to learn them
- Valid driver's license with a clean driving record
- A genuine hospitality mindset -- every guest interaction reflects the Toyota standard and you hold yourself to it
Responsibilities
- Welcome guests with genuine warmth and curiosity -- understanding what they need before presenting what we have
- Guide guests through the Toyota lineup with confidence and growing product expertise -- connecting reliability, technology, and value to what matters most to each buyer
- Present vehicles and conduct test drives that create a real, memorable experience
- Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
- Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
- Meet monthly targets while maintaining strong guest satisfaction scores
- Stay current on Toyota's inventory, product lineup, and the hybrid and EV offerings
- Represent Toyota 101 and Swickard's hospitality standard in every guest interaction
Benefits
- OTE of $60,000 - $120,000+ annually
- Paid Toyota brand and product training
- Medical, dental, and vision insurance
- Life insurance and supplemental coverage options
- Paid time off and paid holidays
- Clear career path -- strong Brand Specialists grow into finance, management, and leadership roles at Swickard
- Employee vehicle purchase and service discounts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
