Brand & Product Copywriter (Contract)

Tin Can • Seattle, WA

3d • $60 - $80

About The Position

Tin Can is the Wi-Fi landline that's bringing real, voice-to-voice conversation back to kids during the no-smartphone years. No games, no texts, no doomscrolling—just a cord to twirl and a friend on the other end. We're building the brand for parents who want to give their kids independence and connection without handing them a glowing rectangle of infinite scroll. It's a good mission. It also means somebody has to write "please hold" in a way that's actually delightful—and that somebody could be you.
We're hiring a contract Brand & Product Copywriter to find the words for all of it: the four words on a box that make a kid beg for one, the naming session that turns "the clear one" into something people actually say out loud, the email that gets a parent to hit buy, the FAQ that talks a worried parent off the ledge at 11pm without sounding like a terms-of-service document had a baby.

Requirements

• 6+ years writing copy, with real reps in both brand/campaign work and direct-response/lifecycle stuff.
• A portfolio that shows real range — ability to write for both kids and parents.
• Comfort with product and packaging copy specifically.
• Storytelling on web vs email vs social.
• Experience writing for a dual-audience brand (parents, the purchaser, kids, the user).
• Sharp editorial instincts—knowing the difference between "cute" and "clever," and defaulting to the latter.
• A track record of writing in an established brand voice without losing your own point of view.
• Comfort in a startup/founder-led environment: fast iteration, direct feedback, few layers between you and the decision.

Nice To Haves

• Experience naming products or brands, or genuine enthusiasm for it.
• Background in consumer products that hinge on humor.
• Familiarity with lifecycle/CRM copywriting (email, SMS, app push).

Responsibilities

• Writing for packaging, web, email/lifecycle flows, social captions, and in-app/product copy.
• Adapting the brand's tone of voice in unexpected places.
• Being the champion and coach of the Tin Can voice: playful, nostalgic, a little irreverent, rarely saccharine.
• Partnering closely with brand and product to support campaigns, make processes digestible (and fun), and make everything from website to app copy a moment for the brand that drives results.
• Owning the copy for moments that move the needle — subscriber flows, promos, seasonal pushes.
• Giving and taking sharp creative feedback in a fast-moving, founder-led environment.
• Continuing to establish the guardrails (voice guidelines, tone docs, naming frameworks) so the brand still sounds like itself when there are ten times as many products and zero of us reviewing every line.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed