Brand Copywriter

Compose.ly

1d•$35 - $40

About The Position

Support the client's growing brand by creating compelling, story-driven content that strengthens thought leadership, builds trust with target audiences, and reinforces the company's position as a strategic partner. The ideal writer will be able to interview executives and translate complex business concepts into engaging, accessible content while maintaining a consistent brand voice across channels. Our client is seeking an experienced brand-first copywriter with exceptional storytelling skills and a strong understanding of B2B content marketing. This writer should be equally comfortable developing strategic messaging and executing across a variety of content formats, ensuring every piece reinforces the brand while delivering value to its audience. Experience writing for organizations in the fractional executive space, particularly within finance and HR, is highly preferred. The ideal candidate understands how to communicate the value of fractional leadership and can naturally weave thought leadership into educational, conversion-focused, and brand-building content.

Requirements

Proven experience as a B2B brand copywriter or content strategist
Exceptional storytelling and messaging capabilities
Strong portfolio demonstrating work across websites, thought leadership, case studies, and digital marketing content
Ability to balance brand messaging with SEO best practices
Experience interviewing subject matter experts and transforming insights into compelling content
Strong understanding of audience-driven messaging and content strategy
Ability to manage multiple projects while meeting deadlines
Experience writing for SaaS, professional services, consulting, or startup environments preferred

Nice To Haves

Experience writing for organizations in the fractional executive space, particularly within finance and HR
Understands how to communicate the value of fractional leadership
Can naturally weave thought leadership into educational, conversion-focused, and brand-building content

Responsibilities

Develop compelling, brand-aligned copy across multiple content formats
Create website copy that clearly communicates value propositions and differentiators
Write SEO-informed content that balances search intent with strong brand storytelling
Produce thought leadership articles and long-form content that establishes industry credibility
Develop social media content that reflects the brand voice and supports audience engagement
Write customer success stories and case studies that highlight measurable business impact
Create partner enablement materials and other sales-support content
Collaborate with stakeholders to translate business objectives into effective messaging
Maintain consistency in tone, voice, and messaging across all deliverables
Incorporate strategic messaging frameworks while adapting content for different audiences and channels