Lead Brand Copywriter

4d•$100,000 - $130,000

About The Position

G2 is the world's largest and most trusted software marketplace, now joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights. We are setting out to transform the global B2B software industry. At G2, we are grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness). You will be part of a global, diverse team of smart, dedicated, and kind individuals. As our next Lead Writer, you’ll marry universal human truths to our brand promise and product vision, and shepherd a brand that has customers falling head-over-heels for us. You’ll be obsessed with uncovering the truth about our customers—the pain they struggle with and the joy that comes when a piece of software they found helps them win at their job. You embrace others around you who endeavor to do the same, in the pursuit of our goals, inspiring and pushing others along the way. You’ll partner with designers, developers, marketers and more to fashion the growth of G2’s brand and demand gen engine, elevating our vision to be “The place you go for software”. You’ll have your hands full and elbows deep in rich, impactful work. This role reports directly to the Brand & Creative Director.

Requirements

6-8 years experience writing in-house or external agency
2-4 years within B2B SaaS
Excellent ability to create brand messaging
Excellent knowledge of copy nuances and how to tailor to campaign goals
Strong understanding of channel nuances and to be able to write to them
Excellent POV on copy across the funnel, from TOFU brand awareness to LOFU conversion
Strong understanding of B2B SaaS products, industry, and challenges
Obsessive high standards of copywriting
Demonstrated ability to negotiate with Design & Marketing teams to arrive at strongest copy solutions
Partners with stakeholders to deeply understand their goals
Ability to set copy direction across brand and campaigns
Excellent storyteller that can combine brand, brief goals, and good taste, to deliver excellent campaigns
Adept at providing feedback
Has a strong repeatable process to arrive at great copy

Nice To Haves

Strong at presenting and pitching work
Strong ability to envision copy visually in motion and static placements
Excellent knowledge of writing tools (google docs, etc)

Responsibilities

Create, maintain, update, and own copywriting and tone guides and ensure teams are executing on brand
Develop copy across the funnel, from brand awareness to conversion, and knowing which language moves the needle for where the audience is at in their journey.
Assist in evolving brand tone vision as well as tactical copy & tone philosophies and strategies to be modern and relevant
Assist in defining overall copy process
Provide consistent copy direction to media, design, animation, wherever graphics & text are prevalent
Consistently identify copy and brand tone opportunities across marketing channels, working with project management to define and build briefs to address
Execute on ROB copy needs across Marketing (primary stakeholder) and other teams
Partner with brand strategists to develop fresh copy and enhance brand frameworks
Chiefly architect messaging themes for brand and marketing campaigns w/ CD
Present copy strategy behind campaigns carefully articulating the strategy and business impact
Participate in data driven conversations w/ marketing to gain learnings and identify copy opportunities to consistently improve
Demonstrate leadership of company & team values, leading by example
Lead copy conversations in each creative brief, advocating for the best work and rescoping work as needed