Brand Media Manager

Priceline • Norwalk, CT

4d • $90,000 - $110,000 • Hybrid

About The Position

This role is eligible for our hybrid work model: 2 days in-office

Brand Media Manager

From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide – capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more.
At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As a pioneer in online travel, we are on an exciting journey to reignite our brand superiority and weave Priceline into the cultural conversation.
This role, reporting to the Director of Brand Media, will be critical in executing our cross-channel media campaigns across linear TV, CTV, OLV, audio and social. You will collaborate closely with the Brand Marketing team to bring our campaign strategy to life.

Why this job’s a big deal:
We’re looking for an Associate Brand Media Media Manager to lead campaign management, creative delivery, in-flight reporting and optimizations across Priceline’s brand media campaigns. The ideal candidate is detail oriented, data driven, operationally strong, and passionate about travel.

In this role you will get to:
Manage the day-to-day execution and optimization of brand marketing campaign activities across the media ecosystem (TV, CTV, OLV, Social, Audio and other emerging platforms)
Partner closely with external media agency team on media workflows and prioritization, from planning through execution and optimization
Manage agency briefing cycles, campaign plan development and channel-level budget allocation to maximize effectiveness and impact
Assist with the development and maintenance of campaign deliverables such as decks, flowcharts and other materials
Prepare strategic presentations and campaign recaps for internal stakeholders
Summarize performance insights, key learnings, and opportunities for improvement in media reports
Lead activation workflows with agency, creative, and investment teams, including asset delivery, tagging, trafficking and monitoring
Track brand media budget , including campaign authorizations and invoices
Stay informed on new partners, product offerings and innovation opportunities that may impact campaign strategy

Requirements

• 4-6 years of experience in either brand or performance media planning / buying, preferably at an agency
• An understanding of digital platforms as well as traditional media
• Experience with campaign management including, trafficking and billing
• Strong collaboration skills and ability to work cross-functionally with multiple internal and external teams
• Proactive, detail-oriented, accountable, and enthusiastic approach to work
• Passion for travel coupled with strong belief in the power of brands and the role they play in changing the trajectory of a business and organization
• Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust.
• The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance
• Bachelor's degree required, preferably in advertising, marketing, communications, business, or a related field.

Responsibilities

• Manage the day-to-day execution and optimization of brand marketing campaign activities across the media ecosystem (TV, CTV, OLV, Social, Audio and other emerging platforms)
• Partner closely with external media agency team on media workflows and prioritization, from planning through execution and optimization
• Manage agency briefing cycles, campaign plan development and channel-level budget allocation to maximize effectiveness and impact
• Assist with the development and maintenance of campaign deliverables such as decks, flowcharts and other materials
• Prepare strategic presentations and campaign recaps for internal stakeholders
• Summarize performance insights, key learnings, and opportunities for improvement in media reports
• Lead activation workflows with agency, creative, and investment teams, including asset delivery, tagging, trafficking and monitoring
• Track brand media budget , including campaign authorizations and invoices
• Stay informed on new partners, product offerings and innovation opportunities that may impact campaign strategy

Benefits

• Health & wellness coverage including medical, dental, vision, and mental health resources
• Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days
• Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)
• Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts
• Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits
• Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits
• A people-first culture with Employee Resource Groups (ERGs), social events, recognition programs, and service awards that help you connect, grow, and celebrate together

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level