Associate Media Manager, Brand

Post Consumer Brands•Lakeville, MN

1d•Hybrid

About The Position

Post Consumer Brands is seeking an Associate Media Manager, Brand to help build and execute data driven digital marketing programs across all media channels. Planning, measuring and optimizing media programs is a key part of this role. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.

Requirements

BA required. Marketing, Communications, or Journalism preferred.
2-5 years marketing, media planning, and/or strategy experience
Ecommerce experience required
Digital experience on agency or client side required
Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
Transparency: are direct, factual, and straight-forward
Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
Critical thinker with strong, proven analytical skills
Detail oriented with excellent organizational skills
Experience in multiple digital media channels, search, programmatic and social experience preferred
The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
Excellent written, communication, and presentation skills

Responsibilities

Responsible for management of day-to-day communication with external agency partners to support the launch of new media programs across brands
Support media campaign planning, activation, and optimization across all media tactics
Plan media budgets across a wide variety of media channels including national and retail TV, OLV, display, social media, promo, search and in-store
Lead media capabilities evaluations and provide recommendations for future spend
Outline measurement goals for media spend across media partners
Translate data into actionable insights, identifying opportunities and risks
Assess media performance on key traditional and e-commerce metrics metrics (ROAS, iROAS, influenced sales) and communicate impact of programs by brand to the broader organization
Monitor daily pacing and performance across national and retail media partners, offering analysis and optimizations to brand media managers
Responsible for aggregating all partner level performance reports, communicating key themes and optimizations to cross-functional partners
Pull ad hoc reports for brand media managers to showcase media effectiveness
Help lead creative approach and execution for paid media across multiple media channels
Support creative process flow for national media: initial requests, feedback, internal & external reviews, deployment
Lead process for creative optimizations & testing strategies, including A/B testing
Work with cross-functional teams including Brand, Sales, & MarComm
Combine brand insights with sales priorities & deploy into media investments
Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
Educate partners on the changing landscape of digital & retail media