Brand Marketing Specialist, Alani Nu

Celsius•Louisville, KY

1d•Onsite

About The Position

The Alani Nu Brand Marketing Specialist is a culture-obsessed, consumer-centric marketer who helps bring the brand to life through impactful marketing initiatives, compelling storytelling, and seamless execution. This role plays a key part in supporting brand-building efforts that strengthen consumer engagement, increase brand visibility, and elevate how Alani Nu shows up across culture and the marketplace. In this role, you'll work cross-functionally across the Marketing and Commercial organization to support key marketing initiatives through consumer insights, trend analysis, campaign support, partnerships, and brand storytelling. From identifying emerging trends and supporting brand activations to developing presentations and campaign recaps, you'll help execute programs that strengthen consumer connection and reinforce Alani Nu's position as a leading lifestyle brand. The ideal candidate is highly organized, creatively driven, analytically minded, and deeply connected to culture, trends, and consumer behavior. You thrive in a fast-paced environment, naturally stay ahead of what's next, and are excited by the opportunity to help shape and support one of the most recognizable brands in the industry.

Requirements

1-3 years of experience in a similar role in CPG or lifestyle marketing, brand, or a related field
Strong organizational and project management skills with exceptional attention to detail
Comfortable reviewing analytics and translating data into actionable recommendations and insights
Strong presentation and deck-building skills
Highly collaborative with strong communication skills and ability to work cross-functionally
Ability to manage multiple projects and priorities in a fast-paced environment
Proactive, resourceful, and solutions-oriented mindset
Naturally curious with strong awareness of cultural trends, emerging brands, and consumer behavior
Passionate about pop culture, marketing, and staying ahead of trends and what's next

Nice To Haves

Existing network or familiarity with relevant industry contacts is a plus
Experience working on Monday.com, Mural, and SharePoint is a plus
Passion for brand building and creating impactful consumer-facing moments

Responsibilities

Support the development and execution of brand marketing initiatives that strengthen consumer engagement, brand awareness, and cultural relevance.
Identify emerging trends, consumer insights, and marketplace opportunities that can inform future marketing efforts.
Monitor competitor activity, consumer behavior, and industry trends to support marketing recommendations and planning.
Contribute ideas that help strengthen brand positioning, storytelling, and consumer connection.
Assist in bringing marketing campaigns and brand initiatives to life across multiple consumer touchpoints.
Support the planning and execution of partnerships, activations, and brand initiatives that enhance visibility and consumer engagement.
Assist in researching and coordinating brand collaborations and external opportunities aligned with marketing objectives.
Help support brand presence across key consumer-facing moments, events, and experiential activations.
Coordinate logistics, communication, and executional support for select marketing initiatives and events.
Contribute creative ideas that help the brand show up in innovative, culturally relevant, and memorable ways.
Support post-event and campaign recaps by gathering insights, performance metrics, and key learnings.
Review campaign, social, and brand performance metrics to identify key insights and opportunities.
Analyze consumer engagement trends and marketing performance to help inform future initiatives.
Support the development of campaign recaps and performance summaries for internal stakeholders.
Help identify opportunities to strengthen messaging, content, and consumer touchpoints.
Create visually compelling presentations and marketing materials for internal planning and external opportunities.
Translate insights, concepts, and recommendations into clear and engaging storytelling.
Maintain consistency with brand voice, visual identity, and strategic messaging across materials.
Partner cross-functionally with Brand Marketing, Creative, Social, Influencer, PR, Commercial, and other internal teams.
Support timelines, communication, and coordination across multiple marketing initiatives.
Assist with additional brand marketing projects and team needs as they arise.