Brand Marketing Manager - Outbound Hotels

CoralTree Hospitality•Englewood, CO

8d•Onsite

About The Position

Outbound Hotels is the premier basecamp for the modern explorer. We’re seeking a Brand Marketing Manager to serve as the strategic engine behind our most adventurous destinations. In this role, you’re not just managing marketing; you’re supporting the day-to-day execution that helps drive both the commercial performance and brand presence of the Outbound properties within the growing collection. Join The Pathfinders At Outbound Hotels, we don’t just hire employees; we build a collective of Pathfinders. Being a Pathfinder means joining a culture that values the journey as much as the destination...

Requirements

5–8+ years of marketing experience in hospitality, travel or lifestyle brands.
Multi-property or regional marketing experience preferred.
Strong understanding of paid media, digital funnels, and attribution.
Experience managing agency partners.
Proficiency in CMS platforms, email marketing tools, and analytics dashboards.
Strong writing and storytelling skills.
Strong communication and presentation skills.
Ability to operate independently as the marketing leader for multiple properties.

Responsibilities

Develop and execute annual marketing plans aligned with portfolio strategy.
Own monthly campaign calendars and promotional timelines.
Translate occupancy forecasts into marketing activation plans.
Partner with property teams to support need periods.
Present marketing performance updates to property leadership teams.
Lead development of seasonal offers, packages, and promotional messaging.
Ensure alignment across websites, emails, paid media, and social channels.
Review creative adaptation to reflect Outbound brand standards.
Coordinate programming promotion with Heads of Culture & Experiences.
Own website updates, landing page builds and content updates.
Audit OTA listings and third-party profiles for brand consistency.
Manage email planning, calendar, segmentation, and execution.
Partner with digital agency on paid media strategy, budgets and performance reporting.
Ensure all marketing aligns with Outbound brand pillars and positioning.
Enforce brand identity standards across creative assets.
Maintain consistency across multi-property storytelling and voice.
Support marketing for property Signature Experiences and activations.
Develop promotional toolkits for property events and partnerships.
Align event marketing with seasonal content themes and revenue goals.
Own property level marketing dashboards and KPI tracking.
Analyze performance across paid, organic, web and email channels.
Deliver monthly performance insights and action recommendations.