Brand Marketing Manager, Educator Social

Google•San Francisco, CA

24d•$141,000 - $205,000

About The Position

The educators marketing team helps teachers and learning communities worldwide connect with Google’s education and AI tools. The Brand Marketing Manager will lead the launch, growth, and ongoing strategy of the dedicated Google for Education social channel, while helping shape content across other social channels. The role bridges AI capabilities and classroom workflows through authentic, peer-to-peer short-form video content that demystifies AI, demonstrates time-saving classroom practices, and supports teacher advocacy and product adoption. As Social Lead on the educators marketing team, the manager will serve as a primary brand storyteller and short-form video strategist, driving organic audience growth, community engagement, and creator partnerships across Google for Education social channels. The position directs end-to-end content development, social editorial planning, and agency collaboration. It also executes full-funnel social marketing strategies to improve brand favorability, cultivate peer-to-peer advocacy, and turn cultural trends into measurable community adoption. Individual pay is determined by job-related skills, experience, and relevant education or training. The stated US compensation is $141,000–$205,000, plus a 15% bonus target, equity, and benefits.

Requirements

Bachelor’s degree or equivalent practical experience.
6 years of experience in social media marketing, digital brand strategy, creator/influencer program management, or product marketing.
Experience managing marketing budgets and cross-functional or cross-team projects.
Experience building and developing social channels from inception, including paid boosting and agency management.

Nice To Haves

Experience scouting, briefing, and managing influencer partnerships through formal brand safety vetting.
Experience using AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
Familiarity with educator culture, classroom dynamics, and education social trends.
Ability to turn social metrics and sentiment data into actionable insights for creative iteration and executive reporting.
Passion for generative AI tools and ability to translate technical features into teacher solutions.
Exceptional storytelling skills and experience working in an evolving organizational landscape.

Responsibilities

Lead end-to-end channel strategy, editorial calendar, and day-to-day operations for short-form video platforms and other channels, aligning platform-native positioning, paid boosting, and budget allocation.
Oversee agency partners and creators in ideating and producing short-form video content spotlighting AI use cases; manage content approvals, creative direction, community engagement, trend-reactive discussions, and brand-safe moderation.
Architect and scale ambassador programs by sourcing, briefing, and managing creators to produce co-created campaigns.
Partner with Product Marketing, Brand Social, PR, Legal, and external agency teams to ensure brand safety and compliance.
Work with the measurement agency to analyze full-funnel performance metrics, including Social Health Index, engagement rates, sentiment, and brand lift; report insights to optimize creative strategies and demonstrate impact.