Brand Marketing Manager - The Little Gym

Unleashed Brands•Bedford, TX

About The Position

The Little Gym is seeking a creative, detail-oriented Brand Marketing Manager to support and enhance the brand’s presence across our network of franchise locations. This role will be responsible for executing marketing initiatives that strengthen brand consistency, support franchisee growth, and increase brand awareness among families and communities. The ideal candidate is an organized multitasker who is passionate about marketing strategy, storytelling, and supporting franchise partners in delivering exceptional experiences for children and families. This role works closely with internal teams and franchise owners to bring the joyful, confidence-building spirit of The Little Gym brand to life across digital and local marketing channels.

Requirements

Bachelor’s degree in Marketing, Communications, or related field
3–5 years of experience in brand marketing, content creation, or marketing coordination, preferably in a franchise or multi-unit environment
Strong understanding of branding principles, marketing strategy, and audience engagement
Experience using marketing tools such as Canva, Adobe Creative Suite, SOCi, Salesforce Marketing Cloud, or similar platforms
Demonstrated experience leading people and/or cross-functional teams, including direct-report management, coaching, prioritization, and driving strong execution
Excellent written and verbal communication skills with strong attention to detail
Ability to manage multiple projects and collaborate across teams in a fast-paced environment
Self-starter with strong organizational and time management skills
Passion for supporting franchise owners and helping children and families thrive through enrichment programs
Willingness to travel occasionally

Nice To Haves

Experience working within a franchise system or multi-location brand
Background in youth enrichment, education, or family-focused industries
Familiarity with franchise marketing compliance and localized marketing strategies

Responsibilities

Execute brand marketing campaigns that align with The Little Gym’s brand voice, visual identity, and enrollment goals across digital and traditional channels
Collaborate with internal teams and external partners to develop branded materials including print collateral, email campaigns, social content, and in-gym signage
Monitor and analyze marketing campaign performance and provide insights for ongoing optimization
Maintain brand assets and marketing resources within internal systems to ensure accessibility and consistency across the franchise network
Serve as a key marketing resource for The Little Gym franchise owners regarding marketing tools, campaigns, and brand resources
Assist in the planning and deployment of localized marketing strategies designed to support class enrollment and community engagement while maintaining brand standards
Support new location openings by onboarding franchisees to digital marketing tools and platforms
Assist locations with social media access and connectivity, including administrator support for local Facebook pages
Lead, coach, and develop the team member responsible for executing social media scheduling and publishing through the SOCi platform
Build presentation decks and materials for franchise marketing webinars and training sessions
Train franchisees and location teams on marketing tools, platforms, and best practices
Provide ongoing education on brand standards, local marketing strategies, and digital engagement
Manage marketing project timelines and deliverables across multiple campaigns to ensure consistency and timely execution
Support resales, relocations, and location transitions from a marketing perspective
Maintain marketing systems, assets, and processes to ensure franchise partners have access to current resources

Benefits

Paid bi-weekly
Company Paid Holidays
Flexible Paid Time Off
Paid Parental Leave
Multiple health care insurance plans that cover medical, dental, prescription, vision, and employer HSA contributions
Competitive 401(k) Program with employer matching contributions
Daily dress code of “business casual”
A positive work environment
And much, much more

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