Brand Marketing Manager - The Pink Stuff

Rust-Oleum•Vernon Hills, IL

3h•$95,000 - $120,000•Onsite

About The Position

The Brand Manager, Marketing will help shape and execute brand strategy, integrated marketing initiatives, and innovation plans for The Pink Stuff. This role requires a strong balance of creativity, commercial thinking, and analytical rigor, using consumer insights, market data, and business performance to drive brand growth across retail and ecommerce channels. The ideal candidate is both strategic and hands-on, with the ability to translate insights into impactful execution.

Requirements

Bachelor’s degree in Business, Marketing, Engineering or related field
3 to 6 years of experience in brand management, marketing, innovation, or a related commercial role
Experience in CPG, household products, or a fast-paced consumer brand environment preferred
Strong familiarity with digital marketing, social media, and ecommerce fundamentals
Strong analytical and problem-solving skills, with comfort working with data and translating it into action
Strong communication, collaboration, and stakeholder management skills
Highly organized, proactive, and capable of managing multiple priorities in a fast-moving environment
Demonstrated curiosity and consumer empathy, with the ability to understand audience needs and emerging behaviors
Ability to adapt quickly, navigate ambiguity, and anticipate future business needs
A hands-on, can-do mindset with a strong sense of ownership and a desire to make an impact

Responsibilities

Develop a strong understanding of consumer behavior, category dynamics, cultural trends, and competitive activity
Leverage social listening, trend tracking, and market insights to inform brand, communication, and innovation decisions
Partner with Insights, Category Management, and Sales to identify whitespace opportunities and unlock growth
Support the development and execution of annual brand plans, campaigns, and key growth initiatives
Lead and coordinate digital-first marketing initiatives in partnership with the Digital Hub, Strategic Communications, Demand Generation, and agency partners
Help develop content, messaging, and campaigns that are optimized for social engagement, brand building, and ecommerce conversion
Collaborate closely with Sales and Commercial teams to align brand plans with customer priorities and channel opportunities
Manage the day-to-day performance of assigned products and identify opportunities to strengthen the portfolio
Support innovation and renovation projects through the stage gate process from concept through launch
Assist in developing business cases, including sizing, pricing, forecasting, and commercialization assumptions
Analyze performance metrics to identify risks, opportunities, and actions to accelerate growth
Partner cross-functionally with R&D, Operations, Supply Chain, Finance, and Sales to deliver projects successfully and on time
Support brand financial management, including forecasting, budget tracking, and performance analysis
Monitor and interpret key KPIs such as velocity, pricing, margin, household penetration, and ecommerce performance
Partner with Finance and Pricing teams to help inform strategic decisions and identify profit-driving opportunities
Coordinate across cross-functional teams to ensure strong alignment on priorities, deliverables, and timelines
Support project management and execution across brand-building, innovation, and commercialization initiatives
Communicate clearly and effectively with stakeholders, elevating issues and recommendations as needed