Brand Marketing Manager

QVC•West Chester, OH

23h•Hybrid

About The Position

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, and our four Cornerstone brands. The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®. Your Opportunity, Your Team As Brand Marketing Manager, you partner with the Director, Brand Marketing & Brand Relations to support two retail brands, with a focus on Grandin Road. You execute day-to-day marketing, campaign delivery, and go-to-market plans, ensuring alignment across creative, merchandising, ecommerce, and performance marketing. You also contribute to brand storytelling, content, and product positioning, while the Director leads overall strategy and brand leadership. You will report to the Director, Brand Marketing & Brand Relations and will have 1 direct report Where you will Work This role is hybrid. What You’ll Do Campaign Execution: Manage day-to-day marketing for both brands (focus on Grandin Road), ensuring timely delivery of campaigns and assets. GTM Planning: Lead go-to-market planning and calendar alignment across teams. Storytelling & Content: Develop briefs, timelines, and content plans for key campaigns and launches. Product Positioning: Support positioning strategies and align with merchandising and brand priorities. Trend Analysis: Analyze performance by channel, customer, and category to inform decisions. Cross-Channel Collaboration: Partner with Ecommerce and Performance Marketing to align budgets, assets, and execution. What You’ll Bring Bachelor’s degree in Marketing, Business, Communications, or a related field required. 4+ years of experience in brand marketing, ideally in retail or consumer products Experience executing brand strategies and go-to-market plans Understanding of consumer insights, market trends, and digital marketing best practices Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance. If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions. Join Our Team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. We’re an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It’s a fun, fast-paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers! Applicant Privacy Notice

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field required.
4+ years of experience in brand marketing, ideally in retail or consumer products
Experience executing brand strategies and go-to-market plans
Understanding of consumer insights, market trends, and digital marketing best practices

Responsibilities

Manage day-to-day marketing for both brands (focus on Grandin Road), ensuring timely delivery of campaigns and assets.
Lead go-to-market planning and calendar alignment across teams.
Develop briefs, timelines, and content plans for key campaigns and launches.
Support positioning strategies and align with merchandising and brand priorities.
Analyze performance by channel, customer, and category to inform decisions.
Partner with Ecommerce and Performance Marketing to align budgets, assets, and execution.