Brand Marketing Manager - Mexico and Latin America

RYOBI•Anderson, SC

2d•Onsite

About The Position

TTI Consumer Power Tools, Inc. dba TTI Power Equipment has an opening for a Brand Marketing Manager to lead the division's brand marketing strategy across the Mexico and Latin America markets. The ideal candidate will be a strategic thinker, strong communicator, and collaborative leader capable of driving marketing initiatives across multiple markets while managing a high-performing team. This role requires a self-starter who excels at building relationships, managing priorities, influencing cross-functional partners, and delivering business results. A passion for brand marketing, commercialization, digital marketing, and developing innovative strategies to grow the business is essential.

Requirements

Bachelor's Degree in Marketing, Communications, Business, or related field.
Bilingual proficiency in English and Spanish (written and verbal).
Experience managing marketing budgets, agency partnerships, and external vendors.
Proficiency with video editing software and experience creating digital content for social media platforms.
Strong project management, organizational, and leadership skills with the ability to manage multiple priorities in a fast-paced environment.
Excellent written, verbal, presentation, and interpersonal communication skills.
Creative thinker with a passion for brand building, storytelling, and identifying innovative ways to grow the business.

Nice To Haves

3 + years of experience managing people and leading cross-functional teams preferred.
Portuguese proficiency is a plus.

Responsibilities

Lead the development and execution of integrated brand marketing strategies across the Mexico and Latin America markets, ensuring alignment with business objectives, brand priorities, and go-to-market initiatives.
Manage and develop a team responsible for executing brand marketing initiatives across Mexico and Latin America by providing leadership, coaching, prioritization, and professional development.
Serve as the primary Brand Marketing representative for Mexico and Latin America leadership meetings by communicating project updates, business priorities, marketing performance, and strategic recommendations.
Work closely with Sales, Channel Marketing, Product Marketing, Brand Marketing, and other cross-functional teams to identify opportunities that accelerate business growth through product launches, seasonal promotions, retail campaigns, and strategic marketing initiatives.
Partner with internal and external agency partners to ensure resources are effectively utilized, deliverables meet brand standards, and marketing investments maximize business impact.
Provide guidance and support to the team on social media content development, creative execution, channel growth, as well as strategic direction for influencer marketing initiatives.
Monitor marketing performance across channels by reviewing key business metrics and identifying opportunities to optimize campaigns, improve efficiencies, and drive continued business growth.
Oversee the regional brand marketing budget, including influencer marketing, paid media, agency investment, product sampling, content creation, and other marketing initiatives while ensuring responsible financial management.