Brand & Marketing Lead

TerraFirma Robotics•Austin, TX

5d•Onsite

About The Position

At TerraFirma, we’re redefining how the world moves earth for construction. Founded by former SpaceX engineers and backed by Bain Capital Ventures, TerraFirma is automating construction to make it faster, cheaper, and safer. Our Story & Mission At SpaceX, we were part of the teams that built the largest rocket in human history, launched the largest constellation of satellites ever made, and delivered connectivity to millions of people worldwide. What we learned was simple: infrastructure is everything. At Starbase, the biggest barrier to launching missions to Mars was not building the rocket. It was how slow, expensive, and complex it was to build the infrastructure around it. We lacked buildings, roads, water, power, communications, and waste management, and constructing them took far more time and resources than it should have. From a first-principles perspective, that doesn't make sense. It shouldn't be this hard or costly to create the foundations for progress. That’s when we realized something important: the same engineering mindset that enabled us to tackle space exploration and mass manufacturing could be applied to infrastructure. By bringing the principles of simplification, iteration, acceleration, and automation to construction, we can unlock a new era in how the world builds. Accelerating infrastructure unlocks progress across every domain, creating a self-sustaining engine for tackling humanity’s toughest challenges. The innovations we develop on Earth will lay the groundwork for the technologies that one day make settlement on Mars possible. Job Overview We are looking for a Brand and Marketing Lead to own how TerraFirma shows up in the world. You will define the narrative, own the marketing budget, build and manage a creative ecosystem, and orchestrate how our story is told across channels and major moments. You will set the strategy, hire and manage contractors and agencies, and drive the rollout of major company moments such as fundraises, product launches, partnerships, and flagship projects. While you should have strong creative instincts and taste, this is not a hands-on videographer or editor role. Your leverage comes from direction, coordination, and execution at scale. You will work directly with the CEO to position TerraFirma as the category-defining company in construction automation, attracting top tier talent, partners, customers, and investors.

Requirements

3 or more years of experience in brand, marketing, creative direction, communications, or related roles
Proven experience owning brand or marketing strategy end to end
Experience managing budgets and external partners (agencies, contractors, freelancers)
Demonstrated success launching campaigns, announcements, or brands
Strong understanding of modern media, social platforms, and distribution
Experience working in or adjacent to technical, industrial, or hardware driven companies
Must be willing to work on site in Austin, TX
Comfortable operating in a fast paced, scrappy startup environment
Willing to work irregular hours around launches, announcements, and critical moments
Portfolio, campaigns, or brands you have built are required (not just a resume)

Nice To Haves

Experience in robotics, construction, aerospace, defense, or deep tech
A strong network across media, creators, and brand agencies
Ability to direct production without needing to personally shoot or edit
Evidence of building cultural relevance around technical products

Responsibilities

Own TerraFirma’s brand, narrative, and channel strategy, ensuring consistency and a high quality bar
Own the marketing budget and build the function through contractors, agencies, and eventual hires
Plan and execute major announcements and launches across press, social, and owned channels
Drive CEO and founder amplification through podcasts, interviews, speaking, and earned media
Translate technical work into stories that attract talent, partners, customers, and investors