Brand Marketing Director

Roots•Toronto, ON

About The Position

We are looking for a proven, purpose-driven marketing leader to shape integrated, consumer-centric storytelling that strengthens brand equity and drives sustainable growth across North America and global markets. This role will lead cross-functional planning and execution, translating consumer and cultural insights into cohesive campaigns that connect product, brand, and community—bringing our heritage and values to life while delivering measurable business impact.

Requirements

Bachelor’s or master’s degree in marketing or a related field
Minimum 10 years of related experience developing/crafting consumer products, apparel, footwear, or fashion brands either in-house or at communications agency.
Exceptional leadership and collaboration skills, and ability to build strong partnerships with cross-functional peers and creative or agency partners.
Highly strategic, creatively minded and results oriented marketer with a proven track record in brand storytelling.
Practical experience leading a wide variety of marketing programs across channels.
Curious about the consumer and their world, knowledgeable about consumer segmentation, targeting strategies and comfortable understanding consumer research and insights.
Highly analytical, ability to extract insights from multiple data sources across consumer, trend, and sales data, to make informed decisions.
Exceptional time management, project management and organizational skills.

Nice To Haves

Preference will be given to experience with experience developing brand strategy, and overseeing content creation, storytelling, brand guidelines, tone of voice, and communications.
Passion for fashion, retail, and the outdoors a benefit.

Responsibilities

Lead and develop a high-performing team, fostering accountability, ownership, and growth.
Help shape future brand growth by supporting multi-year (brand, commercial and product) planning with insights, cross-functional collaboration, and international market opportunities.
Partner with the CMO and cross-functional teams to shape integrated annual and seasonal marketing planning, delivering integrated campaigns and content that build brand strength, consideration, product adoption, and business results.
Translate trends, consumer behaviour, culture, and performance insights into sharp briefs. Work closely with creative services and channels to support the development of distinctive creative that delivers results across the funnel.
Drive cross-functional alignment across performance, retail, digital, PR, CRM, and social to deliver a consistent omni-channel customer journey.
Measure effectiveness, extract learnings, and embed a disciplined test-and-learn approach to improve impact over time.
Steward agency partnerships, budgets, and brand governance to ensure high-quality execution and strategic consistency.
Partner on international growth initiatives, shaping marketing plans that strengthen brand relevance and support market expansion.