Brand Marketing Analyst
About The Position
Gildan is seeking a dynamic, detail-oriented Brand Marketing Analyst to support the marketing department through brand performance analysis, administrative tasks, and assistance with marketing strategy development and execution. The role supports brand awareness and market positioning, marketing campaign creation and implementation, brand asset management, invoice processing and budget support, market and competitor research, and analysis of brand performance. It also contributes to events, promotions, and product launches, and works with cross-functional teams and external partners to coordinate marketing efforts. The analyst is expected to stay current with industry trends and marketing best practices.
Requirements
- Bachelor's degree and at least 1 year of work experience; alternatively, at least 4 years of equivalent work experience may substitute for a bachelor's degree.
- At least 1 year of experience in brand marketing or a related role.
- Understanding of marketing principles, social marketing, and brand management.
- Excellent written and verbal communication skills.
- Proficiency in marketing analytics tools and software.
- Creative thinking and problem-solving abilities.
- Ability to work collaboratively in a team environment.
- Strong project management and organizational skills.
- Knowledge of current marketing trends and best practices.
Responsibilities
- Assist in developing and executing brand strategies to enhance brand awareness and market positioning.
- Support the creation and implementation of digital, social media, content creator, and traditional marketing campaigns.
- Manage and maintain brand assets, including logos, images, marketing materials, and model contracts.
- Process marketing invoices and assist with brand budget management.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
- Monitor and analyze brand performance metrics and provide actionable insights and recommendations.
- Assist with planning and executing events, promotions, and product launches.
- Collaborate with cross-functional teams, including product management, media, creative, legal, email, and site teams, to support cohesive marketing efforts.
- Build and maintain relationships with external partners, agencies, and vendors.
- Stay up to date with industry trends and branding and marketing best practices.
Benefits
- Mentorship and continuous development opportunities.
- Attractive benefits packages.
- Opportunity to work with a diverse group of colleagues.
- Teamwork-oriented workplace that celebrates meaningful connections.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
