Brand Marketing Analyst, Spreads

The J.M. Smucker Co.•Orrville, OH

1d•Hybrid

About The Position

The J.M. Smucker Company has the largest portfolio of brands in Spreads, led by Jif, the #1 brand in Nut Butters and Smucker’s, the #1 brand in Jams, Jelly & Preserves. This role offers an opportunity to blend analytical rigor with creative brand storytelling— helping to drive strategic decisions that shape how these Spreads brands show up for consumers across channels and occasions.

Requirements

Bachelor’s degree required (Marketing focused degree is preferred)
At least one internship of marketing experience working with Brands
Experience with Excel and PowerPoint (Pivot Tables, V-Lookups, and building presentation decks)
Experience with data analysis work; synthesizing data and making business recommendations

Nice To Haves

Detail-Oriented, strong communication skills, ability to multi-task
Insatiable curiosity – continually seek emerging trends and seek for relevant fit to brand.
Consumer first mindset with interest in understanding the why behind consumer behavior
Demonstrated interest in marketing/brand management career

Responsibilities

Evaluates data, business trends and proactively communicates insights that are driving competitive businesses.
Provides monthly reporting and key senior management reports (Consumption - Circana, eCommerce tools; Shipments; etc).
Executes requested analyses, ad hoc reports, and provides the “story”, not just the data, to managers and team.
Works cross-functionally to pull together insights from a variety of sources to develop a cohesive “story”.
Helps prepare Situation Assessment for annual planning by working with Brand Teams, Circana and Integrated Intelligence.
Begins to develop knowledge of retailers and channels.
Stays on top of consumer and industry trends, leverages marketplace learning to bring new ideas to brand team.
Assist in cross-functional forecasting on a monthly basis.
Assist in brand management, specifically with new product launches, product life cycle changes, and execution of key initiatives with the marketing team.
Demonstrates flexibility and initiative in assisting supervisors and managers with miscellaneous projects as needed.
Manage coupon creation process, tracking, and analysis for the marketing team.
Assists with budget management and identifies key issues.
Represents the marketing team on database operational needs (Circana, Marketing Budget Tracking (MAP/Uptempo), coupon programs, Accolade, etc).
Provides support as appropriate.
Ensure data integrity and competitive products in Circana.