Brand Manager

Spin Master Ltd•Los Angeles, CA

35d•$100,000 - $110,000•Hybrid

About The Position

The Brand Manager is responsible for collaborating with cross functional teams including product development, design, engineering, and sales to develop items that execute key global brand strategies and drive brand growth and profitability. This role involves driving the critical path process, ensuring all timelines and financial goals are met, and providing necessary information to stakeholders. The Brand Manager will oversee and manage the profit and loss (PL) to drive key brand operations such as forecasting, pricing, costing, and profitability analysis. They will also brief and support all marketing activities, including digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows. Additionally, the Brand Manager will develop Brand Foundations, collaborate on Brand Action Plans, and deliver the yearly Slots Rationale to design. They will execute brand strategies and implement plans for new and existing brands in conjunction with the Senior Brand Manager/Director. Regular analysis of Global POS performance, Market Analyses (Circana), competitive landscape, and trends is required to generate new product and marketing opportunities. The role also involves leveraging data to discover insights and growth opportunities for the brand, driving commercial opportunities, and presenting new brand and product lines, strategies, plans, and results to internal sales teams and external partners. Liaising with licensors to ensure alignment on key milestones, forecasts, calendars, and other critical details is a key element of this role.

Requirements

Understands the importance of Market Share for Spin Master
Deep understanding of the consumer, global markets, competition, and trends to inform product slots and play pattern decisions
Understanding the importance of strategic presentations
Presents technical or complex information in easily understood messages.
Effectively uses tools to analyze problems and implement solutions.
Understands the importance of strategic presentations - You must be engaging, set up the correct story with the appropriate assets.
Collaborates with and Inspires stakeholders to move with them at the correct pace to complete projects on time, on cost and QA compliant
Is seen as the business leader for their brand within the core brand team
Deep understanding of the consumer, global markets, competition, and trends to inform product slots and play pattern decisions
Understands the different Super Categories/Categories

Responsibilities

Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and that all stakeholders have the information they need to succeed.
Oversee and manage PL to drive key brand operations including forecasting, pricing, costing, and profitability analysis in order to deliver brand financial goals.
Brief and support all marketing activities including (but not limited to) digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows.
Develop the Brand Foundations, collaborate on Brand Action Plans, delivering the yearly Slots Rationale to design. Execute brand strategies and implement plans on new and existing brands in conjunction with the Senior Brand Manager/Director.
Regularly analyze Global POS performance, Market Analyses (Circana), competitive landscape and trends to generate new product and marketing opportunities. Leverage data to discover insights and growth opportunities for the brand, driving to commercial opportunities.
Present new brand and product lines, strategies, plans, and results to internal sales team and external partners.
Liaise with licensors to ensure that all key milestones, forecasts, calendars, and other critical details are aligned to and shared. Collaboration and communication with licensors are a key element of this role.