Brand Manager

Kinder's•Walnut Creek, CA

5d•$130,000 - $150,000•Hybrid

About The Position

Kinder's is seeking a Brand Manager to drive portfolio development and business leadership for their respective part of the Kinder's portfolio, aiming for sustainable growth. This role involves partnering with the EVP of Growth and cross-functional teams to create innovative, delicious, and effortless solutions for consumers. The company, a privately held and founder-led CPG brand, is expanding globally and approaching $1 billion in revenue. The Brand Manager will be instrumental in adding flavor to millions of meals and lives.

Requirements

Bachelor's Degree required
5+ years relevant work experience in consumer brand management or product management.
Proven strategic thinker with experience managing complex portfolios.
Experience collaborating with and leading cross-functional teams.
Strong analytical & quantitative skills with capability to use data and/or research to make insight-based recommendations and drive organizational alignment.
Knowledge of key syndicated data sources (e.g., Circana, Numerator).
Strong prioritization and organization skills with understanding of product development process from ideation to commercialization to in-market activation.

Nice To Haves

MBA preferred
Food and/or product innovation experience is a plus

Responsibilities

Identify untapped consumer opportunities by leveraging consumer and market research and performance data to uncover new volume and profit growth areas.
Develop short and long-term business plans, specifying objectives, strategies, key initiatives and performance metrics based on deep understanding of consumer and retailer needs, food trends, category and competitive dynamics.
Become the internal expert and “go-to” for your category through ongoing analysis of business performance, trends, insights, and consumer behavior.
Optimize go-to-market strategy across assortment, pricing and promotion considering evolving consumer preferences and market dynamics.
Drive holistic and detailed understanding of your product portfolio in context of the consumer, category, our customers and company to make strategic recommendations for innovation, renovation, activation, and/or rationalization.
Build and direct the product roadmap for your category (e.g., line extensions, new flavors, new packs, recipe or packaging changes, etc.).
Develop deep knowledge of your P&L, recommend and actively manage approved initiatives to drive sustained top-line and bottom-line growth.
Provide ongoing business analysis and visibility, including development and delivery of monthly business operations meetings and quarterly business reviews.
Assess and recommend optimal demand investment mix for your category considering brand marketing and retailer marketing levers.
Guide brand marketing efforts (e.g., creative & content, digital & field experiences) based on business needs and strategic brand development goals, starting with agency briefs through execution and KPI measurement.
Partner with Sales to develop and deliver highly effective, demand generating strategies and tactics to spur growth across retail channels.
Partner with Project Management and cross-functional teams to overcome executional and logistical hurdles to meet aggressive in-market timing and coordinate product and packaging solutions that lead the market.
Drive alignment on portfolio priorities with senior management and functional leads, including Insights, Product Development, Finance, Operations, and Sales.
Communicate portfolio performance and key initiatives with internal and external stakeholders (e.g., employees, board members, retail customers, etc.).