Brand Manager, Korbel

Freixenet Mionetto USA•White Plains, NY

25d•$115,000 - $120,000•Hybrid

About The Position

At Freixenet Mionetto USA, we don’t just work with world-renowned sparkling wines — we build a workplace people are proud to be part of. Named one of the Best Places to Work in Westchester for three consecutive years, as well as Best Places to Work in New York State and in America in 2025, we’re proud to say we are more than a company. As the U.S. subsidiary of the globally acclaimed Henkell Freixenet, we represent an award-winning portfolio of iconic brands, including Mionetto Prosecco, Freixenet, Segura Viudas Cava, Gloria Ferrer, Korbel California Champagne Cellars, and more. Our portfolio spans legendary wine-growing regions across Italy, Spain, France, the U.K., that have contributed to winemaking history. Our company culture thrives on collaboration, celebration, and growth. From engaging employee events year-round to continued learning opportunities for all employees, Freixenet Mionetto USA continues to invest in our team with generous benefits and more. Come raise a glass with us and discover how you can add some sparkle to your career!

Requirements

Bachelor’s degree in Marketing, Business, or related field.
5–7 years of experience in brand management, CPG marketing, or beverage industry.
Demonstrated experience developing and executing trade or BTL programs.
Experience managing marketing budgets and tracking ROI.
Exposure to innovation launches and cross-functional commercialization.
Strong analytical, organizational, and project management skills.
Ability to balance structured execution with creative problem-solving.
Willingness to travel for market visits and key activations as needed.
Brand-first thinker with strong commercial instincts.
Highly organized and detail-oriented with disciplined follow-through.
Comfortable working cross-functionally
Analytical mindset with ability to translate data into action.
Creative streak with ability to generate activation ideas grounded in brand strategy.

Responsibilities

Develop and execute integrated BTL programs that support brand priorities and drive in-market impact.
Translate brand strategy into scalable trade programs in partnership with COE Trade and Sales.
Support to build annual marketing calendars aligning brand initiatives, sales priorities, and distributor programming.
Develop sell-in materials, activation toolkits, and promotional assets to support key initiatives.
Monitor distribution, display support, and velocity performance to optimize programming.
Identify and develop partnership and sponsorship opportunities aligned with Korbel’s brand positioning and commercial objectives.
Lead planning and execution of select events, sponsorships, and experiential activations.
Manage vendor relationships, contracts, and execution timelines.
Ensure all activations align with brand standards, compliance requirements, and budget parameters.
Deliver post-program recaps including ROI analysis and performance insights.
Support end-to-end commercialization of new product launches in partnership with Operations and Sales.
Own innovation timelines, launch workbacks, and cross-functional coordination.
Develop launch toolkits and sell-in materials to ensure readiness across channels.
Track launch performance and recommend optimization strategies.
Manage A&P budgets, tracking spend against forecast.
Deliver monthly budget summaries and performance reporting.
Identify opportunities to improve spend efficiency and maximize return.
Partner closely with COE Trade Marketing to ensure clear role alignment and seamless execution.
Collaborate with Sales and distributor partners to support market-level activation.
Work cross-functionally with Creative, Digital, and PR teams to amplify initiatives.