Brand Manager (Remote-LATAM)

Pearster

1d • Remote

About The Position

Pearster is seeking a Brand Manager to lead the development, positioning, and growth of its brand across international markets. The role focuses on building a strong, consistent brand identity; developing creative marketing strategies; increasing brand awareness; and strengthening the company’s digital presence. The successful candidate will combine strategic thinking, creativity, and a hands-on approach.

The Brand Manager will define brand identity and messaging, develop and execute marketing campaigns, lead social media strategy, and create content and marketing materials. The role also includes supporting employer branding and talent attraction, identifying partnerships and brand activations, tracking performance and market insights, coordinating external partners, managing multiple projects, and supporting the company website and broader digital presence.

Requirements

• Advanced English (C1), with excellent written and verbal communication skills.
• Fluent Spanish (C2), with excellent written and verbal communication skills.
• At least 3 years of experience in Brand Management, Marketing, or Digital Marketing.
• Proven experience developing and executing brand and marketing strategies with measurable results.
• Strong knowledge of digital marketing, social media management, content marketing, and brand positioning.
• Experience managing corporate social media accounts, particularly LinkedIn.
• Strong storytelling and copywriting skills, including the ability to create engaging content for different audiences.
• Experience planning and executing digital campaigns, brand activations, and marketing initiatives.
• Knowledge of marketing analytics, performance metrics, and reporting tools.
• Familiarity with tools such as Canva, Figma, Google Analytics, Meta Business Suite, or similar platforms.
• Excellent project management, organizational, and time-management skills.
• Strong communication and interpersonal skills, including the ability to collaborate with international teams and stakeholders.
• Creative and strategic thinking, attention to detail, and a results-oriented mindset.
• Ability to work independently, take ownership of projects, and manage multiple priorities in a dynamic environment.
• Knowledge of agile methodologies and experience working in fast-paced environments.

Nice To Haves

• Experience in technology, staffing, consulting, or international companies.
• Experience in B2B marketing, employer branding, or the IT staffing industry.
• Experience developing personal branding and thought-leadership strategies for company executives.
• Knowledge of SEO, paid advertising, and marketing automation tools.
• Experience organizing corporate events, webinars, and community-building initiatives.
• Basic graphic design or video-editing skills.

Responsibilities

• Define and maintain a consistent brand identity, tone of voice, and messaging across communication channels.
• Develop and execute brand strategies to strengthen Pearster’s positioning, visibility, and recognition across international markets.
• Plan and execute integrated marketing campaigns to increase brand awareness, engagement, and audience growth.
• Lead the company’s social media strategy, particularly on LinkedIn and other relevant digital platforms.
• Develop content strategies aligned with business objectives, brand positioning, and target audiences.
• Manage the creation of marketing materials, presentations, digital assets, and corporate communications.
• Collaborate with internal teams on employer branding, talent attraction, and employee engagement initiatives.
• Identify partnerships, collaborations, events, and brand activations that can expand market reach.
• Monitor market trends, competitors, and audience insights to identify brand-growth opportunities.
• Track and analyze brand performance metrics, campaign results, social media engagement, and other relevant KPIs.
• Coordinate external agencies, designers, content creators, and marketing partners as needed.
• Manage multiple marketing projects simultaneously, ensuring quality, consistency, and timely delivery.
• Support the development and optimization of the company’s website and digital presence.
• Propose innovative ideas and creative initiatives to strengthen Pearster’s brand and community.

Benefits

• Work from anywhere with flexibility and freedom.
• Compensation paid in USD.
• Dedicated paid time off.
• Fully covered international certifications.
• Access to coworking spaces worldwide.
• Opportunities to strengthen English skills.
• Activities for connecting with the international team.
• Personalized gifts and a welcome kit.
• Referral program with the opportunity to earn.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed