Brand Manager

Ocean Spray Cranberries • Boston, MA

17d • $116,300 - $145,400

About The Position

The Brand Manager will be working side-by-side with other members of Ocean Spray’s Brand Marketing team to drive growth on Ocean Spray’s flagship North American business. You’ll be a part of a passionate group of consumer-obsessed marketers looking to drive sustainable growth for the #1 self-stable juice brand in the category. This position, along with the Director and Base Beverage team, is responsible for brand-building and business–building initiatives, ensuring delivery of our annual financial targets to our grower owners.

Requirements

• Strong analytic skills.
• Ability to sift through large amounts of data to uncover true drivers behind the “why” and tell the story in a succinct way.
• Superior presentation skills, both in ability to develop compelling stories and to effectively deliver those stories to audiences at all levels within the organization.
• Strong interpersonal and communication skills, with a proven ability to influence without authority.
• Candidate should be self-starter who has demonstrated personal and thought leadership capabilities in prior responsibilities.
• Bachelor's or University Degree (Required)
• At least 5 Years of Experience

Nice To Haves

• Master's Degree (Preferred)

Responsibilities

• Responsible for weekly, monthly or quarterly business reporting to Senior Leadership, identifying key growth drivers, as well as areas of opportunity for the beverage business.
• Develop, own and monitor channel-specific forecasts for Beverage products, as part of Ocean Spray’s monthly demand planning process.
• Lead execution of annual marketing strategies to deliver against the beverage team’s fiscal year earnings target and profitability goals.
• Partner with Director to build Beverage Business Unit annual marketing plans and deliver those plans to Sr. Leadership for endorsement. Lead development of semi-annual Sales materials to Retail Sales team.
• Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging, media plan and shopper marketing programs for key drive windows and products.
• Lead and champion margin optimization and “design to value” projects for Beverage business to drive top-line and bottom-line growth across Beverage P&L.
• Lead and inspire team of cross functional peers, across Sales, Insights, Supply, Operations, Packaging, Finance, on key projects to enable growth for the Beverage business.

Benefits

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
• Health, Dental, and Vision insurance
• Health savings account
• Flexible spending account
• Life and accident insurance
• Employee assistance program
• Telehealth services
• 1:1 health coaching
• Supportive benefits for all the stages of your life
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions – Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Up to $300 fitness reimbursement
• Up to $300 massage reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level