Brand Manager
About The Position
Brand Manager – Goodnites® Join the team behind iconic brands like Huggies®, Kotex®, Poise® and Depend®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact. You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. About You In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. In your Brand Manager role, you’ll be accountable for driving business planning and marketing execution for the Goodnites® brand within Kimberly-Clark North America, delivering sustainable growth through strong consumer insights, brand strategy, and impactful marketing plans that drive sales, profit, share, and equity. This role balances strategic thinking with hands-on execution, operates with high ownership and a consumer-first mindset, and partners closely across a matrixed organization to deliver results. This role reports to the Senior Brand Manager.
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred
- 7+ years of brand management or related marketing experience (CPG experience strongly preferred)
- Strong experience in brand planning, innovation development, and creative ideation processes
- Demonstrated experience developing and activating digital marketing strategies
- Proven ability to influence without authority and lead effectively in a matrixed organization
- Strong analytical skills with the ability to make sound, timely decisions
- Compelling communication and storytelling capabilities
- Demonstrated ability to build positive, winning team cultures and develop talent
- Entrepreneurial, “can-do” mindset with comfort navigating ambiguity and change
- Positive energy and professionalism representing the brand internally and externally
- Prior experience providing coaching, mentoring, or people leadership
Responsibilities
- Understand and actively manage all relevant levers of the P&L, proactively identifying marketing-driven growth opportunities
- Build strong commercial and marketing plans that help grow category value and win with consumers
- Lead development and execution of consumer-inspired marketing initiatives across traditional media, digital, and retail channels
- Leverage digital trends, tools, and technology to create winning marketing strategies that resonate with consumers in modern channels
- Translate data and facts into clear, inspiring insights and recommendations
- Integrate key marketing and growth levers including Innovation, Social, Paid Media, and Strategic Pricing
- Partner effectively across a matrixed organization, including R&D, Supply Chain, Finance, Insights & Analytics, and Sales
- Mobilize and influence cross-functional teams, generating alignment and commitment to shared goals
- Earn full trust and buy in from the leaders, peers, teams, and external partners by always doing the right thing for the company, brand, consumer, and customer
- Consistently deliver against marketing objectives, driving impactful and transformational results
- Anticipate external opportunities and risks, set stretching goals, and make fact-based decisions to keep performance on track
- Provide work direction, coaching, and development support to Senior Associate Brand Managers and Associate Brand Managers
Benefits
- Eligibility for a target bonus
- Comprehensive benefits suite
- 401(k) and Profit Sharing plan
- Flexible work model that blends remote work with intentional in-person collaboration
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
