Brand Manager

team.blue Greece

About The Position

Company team.blue is an ecosystem of 60+ successful brands working together across 22 European countries to provide its 3.5 million SMB customers with everything they need to succeed online. With a strong buy-and-build strategy, we are a mix of traditional hosting businesses that offer services from domain names, email, shared hosting, e-commerce and server hosting solutions and, as specialist SaaS providers, adjacent products such as compliance, marketing tools, and team collaboration products. Role Overview If you're a marketer who wants real ownership of a brand, a market, and commercial outcomes this role will excite you. As Brand Manager at team.blue Greece (Papaki and TopHost brands), you'll lead the marketing function for your market. That means setting the strategy, orchestrating campaigns, shaping the content, leading a team, and driving the commercial results with the support of the team.blue Marketing Centre of Excellence that gives you specialist depth in Paid Media, SEO, Lifecycle, and more. This is a broad, high-ownership role for someone who thrives on variety and accountability in equal measure. You'll be close to the customer, close to the business, and trusted to make decisions that move the needle.

Requirements

Proof of eligibility to work in the country you're applying for.

Nice To Haves

Customer acquisition and revenue targets are consistently achieved or exceeded
Brand marketing is visible, consistent, and commercially effective across channels
Campaign and content execution is delivered on time, on brand, and connected to acquisition and revenue outcomes while controlling marketing budget
Customer retention and advocacy activity contributes measurably to LTV and satisfaction scores

Responsibilities

Define and own the marketing strategy and action plans for assigned brand(s), aligned to commercial targets set by the Commercial Director
Maintain a strong understanding of the local customer, products, competitive landscape, and market dynamics leveraging insights to drive high-performance that cut through noise and engage audience segments
Manage the brand's marketing budget, tracking spend and performance against acquisition and revenue targets
Own brand governance ensuring consistency in tone, visual identity, and positioning across all market activity
Plan, execute, and optimise market-specific campaigns, including promotions, product launches, seasonal activity, and local initiatives
Develop and manage content and creative, adapting or originating copy, assets, and messaging in line with brand guidelines
Own social media presence for the brand within the market, including content planning, community management, and local activations
Manage local events, partnerships, and advocacy activity where relevant to the market
Lead advocacy and retention marketing initiatives, working to improve customer loyalty, satisfaction, and lifetime value
Collaborate with Customer Experience and Sales teams to ensure marketing activity supports sales’ team acquisition initiatives and reflects the post-sale customer journey
Identify upsell and cross-sell opportunities within the existing customer base and activate them through local campaigns
Build and maintain a credible external presence for the brand through owned social media content, commentary, and market positioning
Manage and develop direct reports, providing clear direction, regular feedback, and support for professional growth
Track brand-level marketing performance across acquisition, conversion, and retention metrics
Use available data and CoE Intelligence outputs to assess what's working, iterate on activity, and inform planning
Report on brand marketing performance to the Commercial Director on a regular cadence
Brief CoE teams clearly and commercially for activity that benefits from centralised expertise or scale - Paid Media, SEO, Lifecycle, CX Integration, and others
Participate in quarterly planning and sprint reviews to align priorities and surface local needs
Provide structured feedback on CoE outputs against brand and market requirements