Brand Manager, Sharpie

Newell Brands•Atlanta, GA

18d

About The Position

The Brand Manager, Global position for Sharpie supports the development and execution of global innovation and growth initiatives. The role collaborates across regions, countries, and key functions to ensure clear communication and strong execution of global plans. It manages the business with a focus on speed, gross margin, and overall brand profitability; helps refine global brand strategy and positioning in partnership with leadership; and works with regional and country teams to adapt global plans to their markets.

Requirements

At least 3 years of brand management experience.
A four-year college degree.
Experience diagnosing business performance using ACNielsen, IRI, NPD, or other systems measuring point-of-sale and shipment data.
Prior experience in a consumer packaged goods or durables organization.
Exposure to consumer insights and use of primary and secondary research, emerging trends, point-of-sale results, and competitor or category actions to drive brand sales.
Demonstrated ability to deliver results.

Nice To Haves

MBA preferred.
Innovation leadership experience.
Proven ability to drive omnichannel growth across multiple sales channels.

Responsibilities

Help embed global brand positioning by working with local countries and regions.
Help lead development of short- and long-term global brand strategy and partner with countries and regions to adapt it to their markets.
Execute global brand architecture in brand communications and packaging, and help local teams transition to the approved architecture.
Enforce global brand identity guidelines across markets and protect core brand assets and packaging architecture.
Lead portions of the global innovation process, working with countries and regions to address their needs and launch appropriate innovations to grow worldwide market share.
Contribute local brand team input to the global annual brand planning process.
Own timely development and execution of core assets needed to support new-item launches across omnichannel.
Partner with consumer insights to determine appropriate research supporting business strategies and winning market propositions.
Understand global supply chain and procurement considerations to design products that meet consumer needs and financial goals.
Manage the business with a focus on speed, increasing gross margin, and overall brand profitability.
Collaborate across global functions and lead cross-functional team activity and agendas.
Communicate regularly with regions and countries to support adoption of global brand strategy, positioning, architecture, innovation, and marketing plans.