Brand Manager

Papa Johns•Atlanta, GA

About The Position

The Manager, Brand & Menu Strategy will bring innovating ideas and recommendations for Papa John’s category development. The candidate will help develop and execute current strategy will contributing to the long-term strategy. This position will also own revenue targets for USA products. This position requires a good knowledge of the US market dynamics and consumer demands and trends. This role is responsible for innovating, managing, and executing Papa John’s category marketing strategy.

Requirements

3 – 6 years minimum marketing experience; food marketing or innovation experience preferred
Bachelor’s degree in Business Administration, Marketing, or related field
Ability to travel up to 25%
Experience in Restaurant or Retail Operations preferred, passion for company brand
Understanding of marketing/brand/product development management principle
Analytical Skills: effectively uses data to generate insights for operations excellence
Planning & Prioritization: highest impact, highest value
Financial & Business Acumen
Communicates Effectively and Candidly
Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions
Process Improvement: Strive to continually improve
Ability to build and leverage talent
Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise
Ability to effectively communicate, inform, and influence senior leaders
Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects

Nice To Haves

food marketing or innovation experience preferred
Experience in Restaurant or Retail Operations preferred, passion for company brand

Responsibilities

Synthesize insights and data to deliver fresh, new thinking and recommendations on category development; develop category analyses and insights that fuel innovative ideas; develop, gain alignment to, and lead a guest- and insight-driven innovation pipeline to deliver strategic objectives
Create differentiated product concepts and positioning; collaborate with Culinary, Consumer Insights, Supply Chain, Operations, Finance and Suppliers to turn new products into reality
Manage market tests and contribute to work with agencies to bring the product to life in communication
Build compelling Business Cases and contribute to other business activities: assist with sell-in to leadership and owner/operator partners
Manages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and operations / market tests.
Gathers and analyzes customer experience data, market research, market penetration, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.
Analyze the ongoing financial performance of the current menu and recommend opportunities to optimize and rationalize
Develop, gain alignment to, and lead a guest and insight driven innovation pipeline to deliver strategic objectives