Brand Manager

HEINEKEN•City of White Plains, NY

24d•Hybrid

About The Position

Heineken® is recruiting a Brand Manager of Integrated Consumer Communications to shape the next decade of Heineken in the US. The Brand Manager will lead all consumers-facing communication initiatives for the Heineken brand, shaping the way global positioning is brought to life in the American market through all ATL, BTL and Experiential. The Brand Manager will lead and influence a vast array of stakeholders - local and global (and accompanying agencies) advertising, media, public relations, experiential – to bring those plans to life. Radical collaboration, critical thinking, consumer centricity, ability to navigate in a VUCA environment and project management skills will be key to implementing consistent and world-class communication plans across all touchpoints, key markets and regions. The Brand Manager will report to the Heineken’s Brand Director and will be ultimately responsible for ensuring brand`s campaign implementation and consistency across channels and regions. Additionally, she/he will be the primary point of contact with the trade marketing team and manage Heineken brand budget. Do you have a passion for beer? Are you obsessed with connecting with consumers and solving their problems? Does it excite you to manage one of the world’s most beloved brands? Do you have the drive to win? So, you might be interested of being the new Heineken`s Brand Manager and help developing the future of the brand in the US.

Requirements

Minimum 3+ years’ experience managing integrated communication of a global CPG brand.
Bachelor’s Degree Required
Proven track record in project management, including development and deployment of complex campaign ecosystems through different stakeholders and agency partners.
Strong communication and inter-personal skills
Experience managing reporting dashboards
Experience with Nielsen and other syndicated data resources
Entrepreneurial mindset and strong problem-solving skills
Proximity to HUSA Office for hybrid work

Responsibilities

Lead the execution in excellence of the annual communication calendars that embody the long-term strategy making the best use of Heineken budgets and assets
Lead and ensure seamless integration of ATL, BTL and Experiential initiatives through radical collaboration with Heineken USA and Heineken Global team members.
Collaborate with stakeholders to ensure global campaigns are deployed in meaningful ways for American consumers.
Lead the creation of campaign-tentpoles every year, in collaboration with agencies and Heineken stakeholders.
Develop the brand’s Media Strategy in collaboration with the Media team and the sponsorship and activation strategies with the Partnerships team.
Ensure consistency with positioning and brand visual identity in all campaigns and communication channels.
Develop internal communications to maximize engagement with the brand and optimize execution across the US.
Manage the implementation, tracking and measurement of all A/BTL initiatives, in a structured manner, to drive consumer penetration throughout the US, sourcing market-level insights from the organization and supporting locally relevant business needs.
Collaborate with peers and cross functional stakeholders – Media, PR, Trade, Commercial, Sponsorship, Legal, CMI – in developing solid strategies and executing seamless plans.
Manage the brands budget, considering reports, alignment with all agencies and internal teams + being the key point of contact for the Finance Team as well.