Brand Manager ZYN - Launches

Philip Morris International•Stamford, CT

14h•Hybrid

About The Position

This position sits with our Swedish Match affiliate. The Brand Manager works in close coordination with the Sr. Manager (ZYN) and cross‑functional partners to lead the development and execution of major product launches (approximately two per year). This role is responsible for end‑to‑end launch ownership, including core packaging development, launch campaign strategy, and creation of foundational toolkits for indirect retail execution. The Brand Manager ensures launches are on‑strategy, on‑time, and effectively briefed to the CE&A team for downstream activation.

Requirements

Bachelor's degree in Business or equivalent.
5+ years of experience in Brand Marketing, Product Marketing, or Launch Management within the Consumer Packaged Goods (CPG) industry.
Experience leading product launches, packaging development, and coordinated campaign execution preferred.
Strong project management and launch leadership capabilities.
Demonstrated ability to manage packaging development and creative campaigns.
Ability to perform under pressure in timeline‑driven environments.
Strong strategic, analytical, and problem‑solving skills.
Highly organized self‑starter with ability to manage multiple workstreams.
Strong communication and presentation skills (Excel, PowerPoint).
Ability to work cross‑functionally and influence without authority.
Passion for building impactful brands within the PMI US portfolio.
Authorized to work in the US without sponsorship now and in the future.

Nice To Haves

MBA strongly preferred.

Responsibilities

Lead end‑to‑end execution of approximately two major product launches per year, partnering cross‑functionally to ensure on‑time, on‑strategy delivery.
Own core packaging development for new launches, including design, claims, approvals, and operational handoff.
Develop the core launch campaign, including positioning, messaging, and foundational creative assets.
Create and deliver a basic launch toolkit for indirect retail execution and clearly brief handoff to the CE&A team.
Manage launch budgets, timelines, and key deliverables across internal and external partners.
Analyze launch performance using sales, distribution, and consumer insights to inform optimization and reporting.
Support related advertising, POS, digital media, promotional initiatives, and consumer research.
Contribute to international launch readiness through adaptable brand platforms and toolkits, as needed.
Other responsibilities as assigned.