Brand Manager - Pabst

Pabst•Los Angeles, CA

16d•$110,000 - $125,000•Onsite

About The Position

Pabst is seeking a Brand Manager in Los Angeles to lead the day-to-day business of the Pabst portfolio (Pabst Blue Ribbon, Pabst Light, and Pabst Innovation Projects). This role involves partnering closely with the Brand Director to drive both brand strategy and commercial performance. The position requires a blend of business leadership and brand building, with responsibilities including owning major portions of the annual business plan, leading integrated marketing initiatives, developing innovation opportunities, partnering with Sales to strengthen retail execution, and guiding the Pabst portfolio. Success requires the ability to move between business strategy and creative development, understanding that marketing efforts must contribute to business growth.

Requirements

5–8 years of experience building consumer brands within CPG, beverage, lifestyle or adjacent industries.
Ability to think like a business owner, not just a marketer.
Understanding of how consumer insights, creative development, retail execution, and financial performance work together to build enduring brands.
Experience owning integrated marketing programs while also contributing to annual planning, forecasting, budgeting, or business management.
Fluency in today's marketing landscape, including digital platforms, creator marketing, partnerships, and consumer behavior.
Experience writing creative briefs and guiding creative development from concept through launch.
Confidence presenting recommendations to senior leaders and influencing decisions across multiple functions.
Ability to solve complex business challenges and make informed decisions in fast-moving environments.
Collaborative, accountable, and comfortable leading cross-functional teams without direct authority.

Nice To Haves

Beverage or alcohol industry experience is preferred but not required.

Responsibilities

Partner with the Brand Director to develop annual business plans that drive sustainable growth across the Pabst portfolio.
Own portions of annual forecasting, volume planning, budget management, and business performance tracking.
Monitor share, velocity, distribution, profitability, and marketplace performance, translating insights into actionable recommendations.
Present business updates, marketing initiatives, and strategic recommendations to leadership, Sales, distributors, retailers, and agency partners.
Make informed, data-driven decisions that balance long-term brand health with short-term commercial opportunities.
Lead development of integrated marketing campaigns across retail, digital, experiential, partnerships, PR, and earned media.
Write strategic creative briefs and guide creative development from concept through execution.
Champion work that feels culturally relevant while remaining true to the brand and aligned with business objectives.
Shape how the portfolio shows up across social media, creator partnerships, and digital platforms, ensuring the work connects authentically with consumers.
Partner with cross-functional teams to identify new product opportunities and develop innovation concepts.
Lead concept development, consumer learning, commercialization planning, and product launches.
Evaluate post-launch performance and apply learnings to future innovation initiatives.
Balance long-term portfolio strategy with near-term commercial opportunities.
Partner closely with Sales to develop retailer strategies, annual selling stories, promotional programs, and activation plans.
Develop a deep understanding of shopper behavior, retailer priorities, distributor needs, and channel dynamics.
Identify opportunities to strengthen distribution, shelving, merchandising, pricing, and in-market execution.
Ensure national marketing programs translate into meaningful retail performance.
Drive cross-functional execution across Operations, Finance, Legal, Supply Chain, Sales, and Creative to ensure programs launch successfully.
Own timelines, packaging changes, artwork approvals, commercialization milestones, and cross-functional follow-through.
Partner with the Brand Director to manage marketing investments and ensure resources are deployed effectively.
Remove obstacles, solve problems proactively, and keep initiatives moving from idea to market.